A Comprehensive Guide to Local Marketing for Real Estate Professionals

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This guide will help you learn how to market your business online, and I will discuss which strategies are helpful and which are not. In this guide, I will take you step-by-step through the process of creating a well-thought-out strategy that will lead you to online success.

Website Optimization

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Your website may be the most essential tool in your sales process. It is where you meet your customer and begin to build trust and credibility. Your site must build trust and guide the customer journey before selling.

Content Marketing

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Content is how you attract ideal clients and tell your story in compelling ways. It’s not just what you write, but how you position it, where you place it, and then nurture it so that it grows organically.

Search Engine Optimization (SEO)

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Search engine optimization is the process of increasing your audience’s number of clicks, traffic, and conversions. It depends on three main factors: relevance, authority, and trust. The faster you are to the top, the easier it is for your customers to find you.

Social Media Marketing

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Social media is not a good place for broadcasting; it’s a good place for conversations. The point isn’t to force your message out to as many people as possible; it’s to start a conversation with your audience by publishing helpful, informative, and entertaining content.

Reputation Management

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Customer reviews play an essential role in creating trust between you and your customers by providing an unbiased view of your products and services. What people say in their reviews matters a lot more than what you say in your marketing content.

Email Marketing

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Email has been around for over forty years, and it’s still the most effective way to open a dialogue with a potential client. If they trust you enough to give you their email address, then that means they’re already predisposed to trust you more.

Pay-per-Click Advertising (PPC)

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Pay-per-click advertising is an excellent tool for capturing demand from buyers ready to buy and bringing new customers. It is the quickest and most efficient way to reach your target audience, but it has pros and cons.

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