Reputation Management

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Customer reviews play an essential role in creating trust between you and your customers by providing an unbiased view of your products and services. What people say in their reviews matters a lot more than what you say in your marketing content.

Key Reasons Why Your Business Needs to Get More Reviews

The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Aside from the fact that reviews from customers help others decide whether they should visit a business or not, reviews are now more prevalent on search results pages—meaning a lot of eyes can see

3 Ways Online Reviews Help Your Business SEO

These days, when someone is interested in a business, it is easy for that person to find a wealth of information on that business just by searching the Internet.  Not only is it possible to browse your business website to get a good idea of what you offer, but potential customers can also use reviews

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How to Respond to Positive Reviews

A good or bad reputation can mean the difference between a business thriving and expanding, or closing its doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google, and Facebook to announce the quality of their business publicly. The good news is that this

Online Reviews, Are They Valued Differently by Men and Women?

Let's start at the beginning; do you publish your reviews online? Are most of your clients women or men? Do you believe they respond differently to reviews? I've talked about online reviews on my blog before, and you know how important I think they are. I have analyzed in-depth the reaction to search listing with

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Review Management Best Practices

Why your business needs to stop removing reviews 1) People can tell your business is filtering the reviews. 68% of consumers trust reviews more when they see good and bad scores (Econsultancy, 2012). Customers are more review savvy and can spot when things look too good to be true. 95% of consumers suspect censorship or

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Top 10 Review Websites on Which to Get More Customer Reviews

In the table below, U.S. Ranking, % U.S. Traffic, and Average Monthly U.S. Traffic (unique visitors) data are sourced from Alexa. Businesses should strive to get business reviews on business review websites that are going concerns, review sites that people know about (and go to) and that are relatively friction-less (sites consumers have log-ins or

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What is Online Reputation Management?

A business's reputation used to be what they said about themselves in their advertising and their customers' reach via word of mouth. Now, consumers are pushing out a company's reputation and image collectively by providing real-time feedback online through review sites, social media, forums, and other channels. If it is an online source and a