An online presence is an essential aspect of marketing. It’s especially beneficial for realtors to convince potential clients with beautiful images, videos, graphics, and other visuals. With smart device sales significantly outpacing desktop purchases, online habits are shifting towards mobile. It’s only logical to ensure these visitors have a pleasant experience when surfing your website.
What Is Mobile Responsiveness, and Why Is It Important?
Responsive Web Design refers to the ability of web content to display on devices of various sizes. It uses responsive layouts, fluid grids, and flexible images to ensure standard performance across devices. Modern website programming includes a feature known as media queries, which adjusts buttons, images, font sizes, and other components. Depending on your device, you get the content version that best suits your screen size without compromising the user experience.
According to Statcounter, mobile phones have a 48.62% share of the worldwide market, with tablets accounting for 2.5%. As a marketer, you can’t afford to ignore or provide subpar service to more than 50% of your audience. You don’t have to be a coding guru to build a mobile responsive site. Many themes come prebuilt with this feature. You or your web designer only need to tweak them to meet your unique needs.
Benefits of Mobile Responsive Website Design
This feature is useful for both esthetic and functional reasons. Potential clients will judge your entire company by their online experience, so it pays to provide the best first impression. Embracing mobile responsiveness has the following benefits:
- It helps with search engine ranking.
Google, the world’s largest search engine, has a mobile-first policy for ranking online properties. You should also embrace it if you want your realtor’s website to reach your target market effectively. The search giant evaluates some metrics to determine whether your site provides a good browsing experience. They include the time spent on each page, load speed, content quality, and audience interaction through comments, likes, and shares. Mobile responsiveness should be an essential part of your SEO strategy.
- Makes it easier to convert leads.
Inbound marketing helps you target prospective clients who are already looking for your services. Its strategies include creating sales-ready websites, email marketing, search engine optimization, and social media marketing. You also need to invest in tools that automate real-time engagement with prospects. Examples are chatbots and CRM integration. Effective lead conversion also requires a comprehensive lead nurturing strategy.
- Optimizes your content marketing efforts.
High-quality content is arguably the most valuable component of your website. The way you present information to your audience plays an essential role in convincing them to spend. For your content to be unique, it should have an active voice, be concise, be factual, and show consistency. It should also flow naturally. The reader should feel like he or she is having a conversation with the author. Your audience is more likely to save you advertising dollars by organically sharing it.
- You can deliver a consistent media-rich experience.
Given how intense the competition is in the real estate sector, you always need to stay ahead of your peers. Since text and images are a staple of every realtor’s website, go a step further, and incorporate media-rich content. It includes videos, infographics, GIFs, podcasts, social media stories, and live streams. In the past, you had to have a separate mobile website, which couldn’t support all the content on the desktop version. Mobile responsiveness allows your audience to have a consistent experience across devices.
- Cost-effectiveness and peace of mind.
You save on website design, creation, and maintenance costs. Web admins once created separate budgets for their desktop and mobile versions. With a mobile responsive design, your real estate services are consistently accessible by all visitors. It’s also easier to manage because you don’t have to worry about updating multiple versions of your online properties. This convenience frees enough time to focus on your core business.
Having a mobile responsive website also shows your clients that you keep up with IT trends. They’re more likely to respond positively to your offers because they know you’re a forward-thinking business person.
How to Optimize Your Realtor’s Website for Mobile Users
As with all great designs, a clean, minimalist approach works wonders for your realtor’s website. The less clutter you have, the easier it is for your audience to enjoy the user experience. Fewer, high-quality files also improve loading speed, which is beneficial for SEO purposes. Most modern themes allow you to preview your design on various screen sizes.
When creating buttons, ensure they’re large enough for your mobile users to click with their fingers. Smaller buttons are more suitable for desktops because you can target them more precisely with a mouse. Test various sizes to get the most optimal for all users because it’s more challenging to read on small screens and increase your website’s font size to at least 14px.
If you must allow ad placement on the mobile version, keep it as minimal as possible. Your audience won’t appreciate annoying pop-ups and text-blocking displays. It’s harder to close such ads on a small screen, so some users will prefer to navigate away from your site altogether.
It’s also advisable to ensure the most sought-after information is the easiest to find. Don’t bury it deep inside your website, hoping that visitors will spend more time looking for it. Since internet users have a short attention span, they’ll appreciate you more if you’re straightforward. Such content includes FAQs, contact information, and directions to your offices.
Other ways of increasing mobile responsiveness include prioritizing loading speeds, avoiding flash, and providing the option to switch to desktop view.
As ever-powerful mobile devices grab a broader chunk of the market, mobile responsive websites’ preferences will only grow. As a progressive realtor, you should ensure your content satisfies this trend. Apart from witnessing cost savings, you’ll have an improved bottom line from increased lead conversions. A mobile-first approach is the future of IT.
Do you want a mobile-friendly website? Or are you looking for ways to redesign your existing website to be a more responsive one? We are the solution to your website issues. Contact us today for a quote.
Elisha is a qualified freelance writer for hire with 6-years’ experience in blogging, web content creation, and blog post writing. He’s currently interested in teaching people how to make money online and writing articles on health, business, food, travel, lifestyle, and technology.
Need more local marketing tips? Check out our entire Guide to Local Marketing for Real Estate Professionals