I can’t tell you how often I’m asked for help with an agent’s social marketing strategy. Since my advice is the same 98.6% of the time, I thought I’d share it here and then point to this post when the question arises.
For those of you who believe you can offer your services at a city level, you are deluding yourselves. Are there some big players who do it? Absolutely! Are you one of those big players yet? So, may I be so bold as to recommend you start small and grow your territory until you are?
Here’s an example. In a search for “homes for sale in Durham NC,” I receive over 80 million results, and all of the above-the-fold real estate is taken up by advertising. Can you afford to compete for those positions? If so, I applaud you.
Now let’s try a search for “homes for sale in Woodcroft Durham NC,” here we receive 79 results with only two ads. Does that look more competitive to you? Only the first eight positions are taken by the big guys. If you were to get even more specific with a neighborhood within Woodcroft, you would have little to no competition.
So now, the elephant in the room. Would you have less traffic? Of course, you would, but guess what? That traffic would be super targeted and most likely ready to buy. Could you afford to spend less time with tire kickers?
Even though I’ve been addressing Google Search Results, the same information applies to searching on Social Media platforms. Try it yourself and measure your results.
For some of the most specific and helpful information I’ve seen on building a neighborhood distinct social media presence, I recommend you read “How to Create a Facebook Page for Real Estate Marketing & Farming” I assure you, if you apply the information contained in this article, you will smoke your competition.
There are over 1.5 billion people on Facebook, and the average U.S. user spends over 40 minutes a day scrolling away. While these are some impressive – and possibly concerning – stats , what’s more impressive is the potential business opportunity. You have the ability to form relationships within […]
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