Nothing builds trust better than reviews and testimonials.
So how do you make that happen? Ask. The absolute best time to ask a client for a testimonial is right after you’ve done something for them. Visit them at their new home shortly after they’ve bought or sold. Then ask if you can publish that testimonial on the web. Once you have their approval, you want to post it.
You can post it on Twitter, Facebook, and your website. Ask them to review you on one of the many Real Estate Agent review sites available. You can give them some sample reviews that others have provided or offer to write it and have them approve it.
Check out “5 Tactics That Get Prospects to Trust Your Real Estate Website” for some more great ideas.
One of the best ways to increase lead generation on your real estate website is building trust in your prospects mind the first time they visit your website. You don’t have to implement all of these tactics but, you should have at least two and be sure that they are built out with quality. There has been evidence of having bad social proof on your website such as unconvincing or poorly designed testimonials. These can actually hurt your conversion rate resulting in dropped lead generation.
Do you want to get more targeted website traffic? Download the Realtor’s Guide to Building Targeted Website Traffic Checklist here.