Email has been around for over forty years, and it’s still the most effective way to open a dialogue with a potential client. If they trust you enough to give you their email address, then that means they’re already predisposed to trust you more.
It’s Not a List, It’s a Relationship
Sure, technically, your email address is a list. It’s a list of people who said yes to an offer you made at some point in time. For whatever reason, they agreed that they’d like to know what you’re up to, what’s new with your business, and be alerted to offers and other information that resonates