Introduction
For all its benefits, Google My Business is not a silver bullet for getting more leads. A comprehensive marketing strategy should include Google, but it should also include other channels such as social media and local directories. Here are some tips to help you get started with your own Google My Business optimization:
Getting Started
To start, you'll need to create a Google My Business listing. This is essential for your strategy because people searching for a contractor will look here first.
The second step is to set up a Google Reviews Page. The more reviews you have on this page, the more your business will be trusted by searchers looking for it online.
Optimizing Your Google My Business Page
After you've created your Google My Business page, it's time to optimize it. The goal is to ensure that people looking for builders, remodelers, and other home-related services can find you. You'll want to include the following information:
- Your business name
- A photo of your business (if possible)
- A description of what kind of work your company does and what sets you apart from the competition
- Links to your website and social media pages (if applicable)
The most important part of optimizing this page is ensuring that all required fields are filled out completely. This includes adding links so people can find more information about your company online, including links back to the homepage on Google Maps itself!
Analyze Your Marketing Strategy
Now that you've identified your target market and pinpointed the issues facing them, it's time to evaluate how your sales team is currently engaging with these prospects. By analyzing your current marketing strategy, you'll be able to identify areas of improvement and create a plan for improvement in those areas.
Is Your Marketing Strategy Working?
You can use this simple test to determine whether or not you are getting results from your marketing efforts: Are sales increasing? If so, what percentage of those sales came directly from leads generated by the marketing campaign? If the answer is “yes,” congratulations! You are successfully reaching new customers through online advertising, spending less money on advertising but seeing an equivalent increase in revenue.
If you want more leads, optimizing Google My Business can help.
If you’re not sure how to optimize your GMB, here’s what you need to know:
- Your GMB is listed on Google Maps and can be found by searching for builders & remodelers in a specific area, and this makes your business more visible to potential customers.
- Optimizing your GMB helps potential customers find out about services you offer, see ratings and reviews from previous clients, and contact you directly through the site. It also appears in search results based on keywords or phrases people might be searching for when looking for a builder or remodeler near them (like “custom home builder”). In other words, it increases the chance that someone who finds themselves nearby will find out about your company and decide they want to work with you!
- And after all of this is said and done… the essential benefit? It can lead directly back into Google Maps, where users are more likely than ever before (thanks again)
Conclusion
There are many ways to use Google My Business for your business, but you must understand the importance of optimizing your profile. If you want more leads from Google Maps, you should consider contacting a local SEO agency that can help optimize your profile for better results.
