Did you know that home sales have been up for the last year and a half? Sales increased by 16.1% in 2021.
The name of the game for home builders is reaching these potential buyers wherever they are. Are you using the proper homebuilder marketing to reach your target demographic?
Creating a marketing strategy is no easy task; it involves thinking outside the box and going where your target consumers go. Here’s a look at some of the best homebuilder marketing strategies that work.
1. Use Facebook Advertising
If you have an ad budget, using Facebook advertising as a home builder can help you reach more people in your target market.
How? Because on Facebook advertising, you can choose the exact demographic you want to reach, your target person’s personality, and so much more to help you narrow in on someone who will click.
2. Utilize Social Media Platforms
Whether you use Instagram, Twitter, or TikTok, the real estate marketing niche is all over social media.
You can post pictures of the homes for sale and create TikToks of the behind-the-scenes building to captivate an audience.
Visual imagery is one of the best marketing strategies since it helps sell.
3. Prioritize Search Engine Optimization
If you are looking for more leads, you need to prioritize SEO, which will help bring more visitors to your site.
Knowing what keywords to use and linking back to other posts on your website and other websites with credit will help rank your page higher on search engines.
It is common not to know exactly how to use SEO to your advantage, so downloading plugins can help you achieve your goal of prioritizing SEO. You can also hire services that help with local SEO.
4. Use Engagement Techniques
With high average bounce rates, websites need an oomph factor to keep people from navigating away.
As a home builder, you have a leg up with exciting ways to engage visitors to your website. Consider adding an interactive map of your home and everything around it or creating a virtual tour inside the house.
5. Show Off Amenities
Standing out is vital to being successful as a home builder. Ask yourself what makes your homes different. What makes your community different?
If you have any amenities as part of the community, include them in your marketing strategy. Pools, gyms, neighborhood trails, or bike trails are all home-builder community aspects that make you different.
Tips for Home Builder Marketing
Marketing as a home builder may seem more complex than traditional marketing, but it doesn’t have to be. You must engage your audience with amenities and fabulous features on your site, use SEO, and make the most of all social media platforms.
Ready to make the most of your home builder marketing strategy? Contact us today so we can help!
