7 Tips to Increase Marketing ROI for Home Builders
As a home builder, you want to take advantage of the residential real estate boom. However, traditional advertising strategies often won't cut it. It's time to update to a modern digital marketing strategy.
Below are the top 7 tips to get started, so you can find the clients you're looking for.
1. Create Valuable Content
In the past, you could rank well on Google search results pages by stuffing your content with keywords and constantly recycling old content. These tactics won't do any longer.
You must post content that will inform, educate, and interest your readers. By providing something valuable, you're far more likely to rank.
2. Use Keywords Your Target Audience Is Searching
Before posting, research which keywords you have the best chance of ranking with. Next, don't overuse them, but sprinkle the keywords throughout your content's beginning, middle, and end.
3. Share Visual Aids
Don't just tell people what you can do; show them. Post photos that both show off your designs but also share happy families in their homes, virtual tours, and even blueprints. By engaging the reader visually, you're more likely to land a new client.
4. Integrate Chatbots
Artificial intelligence, or AI, isn't the future — it's now. If you're not already using it, you're falling behind.
When people visit your site, using a chatbot allows interactivity and immediate answers to their questions. And if your site can provide solutions, visitors are more likely to return and learn more about your services.
5. Build an Email List
You have valuable knowledge to share as a home-building expert. Why not offer some of your expertise for free in the form of a short e-book or building guide for those who sign up for a mailing list?
When people sign up for your mailing list, they demonstrate a serious interest in your services. From there, you can stay in touch with these customers, keeping your brand at the front of their minds and increasing the likelihood they'll ultimately hire you.
6. Use Social Media
With people spending more time on social media than ever, you're going to find a lot of your target audience on these platforms. By using relevant hashtags and staying active, you can increase your brand's visibility. As people get to know your brand, they'll be more likely to trust you with building their next home. Checkout some of the social media services we provide to learn more about this pay-to-play marketing.
7. Don't Be Afraid to Outsource
You're a home-building expert. So, while you can learn the ropes of basic marketing concepts, your business will outgrow your skills at some point. Rather than getting a marketing degree, focus on what you know, and hire an expert to take care of the rest.
In North America, companies spend around $21 billion on outsourcing. Small businesses are perhaps the most likely to outsource. This is an affordable way to have an expert on the team and get the insight you need.
Use These Marketing Tips for Home Builders and See Your Pipeline Fill
If you're ready to fill your pipeline with eager clients, use these marketing tips so that you reach your target audience. Use these strategies to meet your marketing goals.
Feel free to contact us and get the ball rolling on producing a bigger ROI for your home builder marketing dollars!
