The U.S. Census Bureau and the Department of Housing and Urban Development reported 1,337,800 new housing construction in early 2022.
If you want to sell or rent out your new construction, that’s some pretty steep competition you’re looking at. Fortunately, various new construction marketing techniques will get you the right buyer or tenant.
Here are three surefire marketing tips for construction homes to consider.
1. Utilize Virtual Tours
Marketing construction homes is about identifying people interested in the property and selling to them. This means you must explain the measurements of each space and its features in detail.
Virtual tours allow potential buyers to check out every room of the house with just a few clicks. 3D walkthroughs offer a more immersive experience to the buyer without even visiting the site.
Giving prospects a sense of what they’ll do when they live in the home is an intelligent approach to keep them interested. Virtual tours are also ideal for buyers concerned about living space and fixtures.
2. Use Social Media Actively
The use of social media in new construction home marketing cant go unnoticed. Social media is an effective free real estate marketing platform that allows you to supplement exposure beyond your network.
You may use it to let customers ask questions about the listed new construction homes. Some of the best social media platforms to market your new construction include Facebook, LinkedIn, and Instagram. You can incorporate social media strategies such as posting property photos, company milestones, and staging tips for the new house.
3. Don’t Forget About SEO
SEO focuses on increasing your website’s visibility on search engines like Google. The more your website receives traffic, the more noticeable it is, and the likelihood of conversions increases as your website receives more traffic.
The best content to optimize for search engines includes the copy on your website, mobile apps, and social media platforms. Besides having the correct keyword placement, SEO also involves providing an all-around pleasant user experience that helps meets your user’s needs. Including inbound and outbound links in your SEO strategy is also essential.
Note that SEO for new construction marketing is a long-term strategy, and you may not see results overnight. It’s beneficial in the long haul, so get started today.
New Construction Marketing Tips That Drive Results
To sell or rent out your new construction, implement these tactics together. Don’t immediately give up on a given strategy if you aren’t getting the results you were hoping for.
If you need help with your new construction marketing, seek the help of professionals. The Website Marketing Pro can help you create an effective marketing strategy. Whether you are looking for SEO or social media marketing, we got you covered.
Talk to our marketing experts today, and let us help you take your marketing to the next level.