The real estate market is fluctuation constantly. Right now, homes are worth more than they ever have been. Yet, this hasn't stopped people from buying houses, new or used.
As a home builder, it's more important than ever to make sure you're reaching consumers in your community. What are you doing to make sure home buyers see your available listings? What are you doing to advertise your services?
We've got you covered if you need help marketing new construction homes. Keep reading for the top expert tips and techniques.
Local SEO
Search engine optimization is vital for any modern business owner. SEO is the coding search engines (Google) use to find relevant content online. For example, if someone in your area is searching for “new construction homes for sale,” your website SEO will determine whether or not they find you.
If your SEO is up to snuff, your website will appear near the top of the search results, with better website traffic. You might not get any website clicks if you don't appear at the top or on the first page.
You can boost your SEO by working with a local SEO agency. They can help you publish keyword-rich content on your blog with internal and external links. They'll also help you acquire backlinks from other credible websites and write compelling meta descriptions for each page.
A solid online presence is a foundation for marketing new construction homes.
Social Media Marketing and Advertising
Using social media to market new construction homes is inevitable for a builder, and studies show that 72% of Americans use social media. What better place to sell your homes and home builder services?
Social media marketing is creating engaging content that draws in followers. Use social media profiles to showcase your available listings via pictures, videos, and virtual tours. The more people who engage in these posts, the more visibility they'll have.
Investing in social media ads to increase your influence online is also a good idea. You can choose which demographics of users see your ads based on location, interests, gender, age, etc.
Google Ads
Finally, let's talk about marketing new construction homes through PPC marketing. Pay-per-click marketing, also known as Google Ads, allows you to pay Google for more exposure.
You can pay for your website to appear at the top of specific search results pages based on trending keywords in your industry. You pay Google for each website click you get based on the promotion.
Your promotion will have an “AD” disclaimer, but that won't stop people from clicking on the link. You can set your maximum budget to ensure you don't exceed your limit. Once your budget is reached, your ad will automatically deactivate.
Need Help Marketing New Construction Homes?
If you're a home builder, now is your time to shine in the real estate market. Prices have never been higher, and now is the time to focus on marketing new construction homes.
If you need more help or information, we're here for you. Contact us today to set up a meeting. We would love to sit down and talk about your needs.
