It's estimated that over 3 million Americans hold active real estate licenses.
With so much competition, you'll likely have to fight for clients. A great way to get your name out there and build your business is through social media marketing via Facebook Ads.
But as with any ad campaign, there are certain things you'll need to keep in mind to create an effective campaign. But if you're unfamiliar with Facebook Ads, you may not know what those are.
This post will review some key things you'll need to consider when developing your Facebook Ads strategy.
Keep reading to learn more.
Be Clear on Your Goals
When building any strategy, the number one thing you need to know is what your end goal is. How will you hit the target if you don't see what you're aiming for? The more specific you can be about your goals, the easier it will be to create a solid ad campaign.
One of the benefits of Facebook Ads is that it offers a set list of objectives that you can look through and choose from. However, you must select the right one because if you don't, you might not have access to all of the tools you need.
Consider whether you want to increase your real estate brand awareness, get more website traffic, or gain more clients. Then design the campaign around this specific goal.
Target Your Audience
The better you know who you're targeting with your ads, the better you can design them. You may be targetting an ad towards people who have recently gotten a new job and therefore need to relocate. Or people who have recently gotten engaged and are now looking for their first married home.
If you know who you're talking to, you can address the things that are the most relevant to them. This makes people more likely to convert and become clients.
Because Facebook is a popular place for people to make announcements, such as new jobs, engagements, and moves, a wealth of data can help you reach these people.
Optimize for Mobile
When designing the ads themselves, remember that it's highly likely that someone will be viewing this ad on their cell phone. This means that even if you're designing it on a desktop screen, it needs to be optimized to look good and function well on a mobile screen.
Run Tests
Knowing which ad formats will perform best for your company can be challenging. To determine this, you'll need to run further trials.
Consider running an A/B test by running two different ad formats concurrently and seeing which performs best. For example, Facebook lends itself well to photo and video content and runs tests to see which target audience responds best.
As you collect the data about what works best, constantly update and fine-tune your final products.
Build Your Best Facebook Ads Strategy
Facebook Ads can be a powerful tool not only to reach people but to reach the right people. To ensure your ads are as effective as possible, consider these things when designing your Facebook Ads strategy.
If you're looking for more personalized digital marketing assistance, we can help. Request a free consultation now.
