Can you believe that a whopping 35% of Americans don’t own their own homes?
This is a vast pool of potential customers who could become proud homeowners. The process of getting people into your custom homes starts with generating leads. After generating leads, you then have to turn them into actual sales.
Are you intimidated by the amount of work involved? Don’t worry because you can keep reading to learn how to get more leads and sales from homebuilder marketing.
Create an SEO-Powered Site and Blog
It’s almost impossible to generate leads within the digital world without a dedicated website and blog. These are places where potential customers can learn about your brand, your homes, and your expertise.
The site should have a page about your services and encourage people to contact you to turn these visits into actual home sales. The blog will have some crossover, but it also helps to post content that can allow visitors to see how much of an authority you are when it comes to custom homes.
Of course, the difference between a site and blog no one visits and one that gets tons of traffic involves search engine optimization. A trained team of professional sales leaders can ensure you’re using the most effective keywords, the correct number of keywords, and much more.
Are you itching to know how to get more sales?
Google and Facebook Ad Campaigns
Before you can get more sales, you’ll first need more homebuilder leads. This is where Google and Facebook ads come in, and Google works wonders for getting your brand in front of relevant eyes.
Whenever someone searches for relevant and local keywords to your brand, a Google ad can ensure that they see it at the top of the page or as close to the top as possible.
When it comes to the question of how to get more leads, it’s essential to use Google ads in sync with Facebook ads. As one of the most popular social media platforms ever created, Facebook is yet another way to tap into the pool of potential buyers.
As these strategies boost your traffic, more people will see your custom site and professional photos, translating to more home sales.
Are You Ready to Get More Leads?
Now that you’ve learned how to get more leads and sales from homebuilder marketing, you can launch a campaign that will grow your brand like never before. Once you know the ins and outs of the process, it’s crucial to avoid complacency and instead reach for greater heights.
Soaring has never been easier when you have the Website Marketing Pro at your back. Our team of trained professionals can boost your business using content marketing, Google and Facebook ad campaigns, local SEO, and so much more.
Feel free to reach out with any questions you may have.