Did you know that people looking for products and services online usually go for candidates listed on the top pages of search engines such as Google? That's right! So chances are, if your website is not ranking at the top of search results when someone is looking for a remodeling contractor in your area, you have an SEO problem!
Let's explore what SEO is and how you can use it to stand out from the competition.
What Can SEO Do for Your Business?
If you're a contractor, you know how important it is to be visible online. After all, that's how most people find services these days. But just showing up isn't enough! You need to ensure your website is optimized for search engines so people can find you when searching for things like “contractor” or “home remodeling.” This is where SEO comes in! This is the practice of
What Is SEO?
SEO is ensuring that other websites link back to yours and that Google knows what keywords are associated with your site so it can show up higher in the SERPs (search engine results pages) than other sites with similar content on their pages.
The goal is to get more people to find your site through these search engines so they can act and buy something from you (or at least contact you).
The benefits of SEO are many:
1) SEO helps to improve your ranking on search engines such as Google, Bing, and Yahoo! This makes it easier for people to find your business online by searching for relevant keywords related to your industry (such as “remodeling contractor”).
2) SEO allows you to reach more potential customers, specifically looking for a contractor like yourself—which means more leads! This saves time because you don't have to spend hours convincing someone why they should hire you over someone else – they'll already be familiar with who you are and what you do!
3) SEO makes it easy for you to get your name out there so that people know who they're working with before they even meet up with you face-to-face or talk over the phone! That way, there's no confusion about what kind of services they'll receive from you down the line when it comes time for payment or delivery of your services.
4) A well-optimized site will also help you rank better in the search results, which means more traffic and leads coming to your website. So, it's time to learn about SEO if you want to get more clients.
Final Thoughts
SEO is a great way to promote your contracting business, and you have to be smart about making it happen for you. By working with a web developer or SEO consultant and outsourcing your internet marketing needs to a managed service provider, you can get your website up and running today, so you don't lose valuable opportunities tomorrow.
Author Bio-
Dana Laksman works at RL Remodeling. She has been involved with home remodels for the past 15 years and now wants to share her knowledge and experience with others.
