New home construction is on the rise for the first time in years. The question is: how do you take advantage of this newfound demand?
The fact that the market favors sellers doesn’t mean it’s not highly competitive. Even if you construct a perfect home, you can’t sit back and wait for it to sell by itself. No matter what, you still need good marketing.
Not sure what your marketing plan should include? Here are five essential marketing strategies for builders that will get you started.
1. Have a Strong Website
When marketing new construction homes, your website is your most effective tool. That’s where most of your prospective clients will decide if they want to do business with you.
What should a robust website look like? First, it must be responsive, load fast, and feature local SEO optimization. Beyond these basics, a good website also needs:
- Customer reviews and testimonials
- Blog and other relevant content
- Interactive map and directions
- Prominent calls-to-action
- Multiple contact methods
2. Ensure Consistent Branding
When people look for prospective home builders, any brand inconsistency can be a red flag. For example, you may have a beautiful website that will still look out of place next to a low-quality logo or poor social media content.
One thing you should focus on in particular is your digital footprint. Google your business name and ensure the information that pops up is accurate. Many online directories may still hold your outdated information.
3. Market on Social Media
Social media marketing for housebuilders comes in two types: drivers and engagers. Drivers include paid ads (such as PPC) that “drive” traffic to your website, and Engagers are activities that help you build your brand.
For best results, use these two tactics in unison. Targeted ads on platforms such as Facebook will keep your brand in front of customers, and underscoring that with helpful content will help establish your brand in your niche.
4. Don’t Skimp on Images
Custom build marketing is all about compelling imagery. Customers expect to see your work before they schedule an appointment. Having a photo gallery on your website is a good start, but those images must be high-quality.
The best way to get those images is to hire a professional photographer. They’ll know how to use angles and lighting to make your product shine. Plus, hiring a photographer will also help with brand consistency.
5. Showcase Your Work With Video
Speaking of compelling homebuilder imagery, videos can do wonders as well. Virtual tours and video walk-throughs are a great start. Your projects seem more “real” the longer your customers will engage with them.
Drone footage is another homebuilding trend that’s all the rage right now. Aerial footage makes a much better impression than blueprints, which is also a great way to give your audience a 360-view of your homes.
Marketing Strategies for Builders Made Easy
By implementing the above marketing strategies for builders, you’ll give your business a better chance to succeed. Remember: the more competition you have, the more your listings need to stand out!
Want to know more about marketing for home builders? We can look at your marketing plan and make it even better! Contact us here to learn more about what we can do for you.