More than 800,000 homes were sold in the United States in a single year in 2020. So much business is done based on the online impressions people make. If you're a home builder trying to sell properties, learning to market is crucial.
When you're seasoned with some marketing principles, you can sell plenty of homes, whether a startup builder or a longtime building veteran. We're happy to teach you some points that'll grow your brand.
The tips below will help you with your new homebuilder marketing efforts.
1. Collect the Best Multimedia Possible
When you're a home builder, you have to be as dedicated to quality multimedia as real estate. Images are a driving force for real estate marketing, so invest in high-end, sharp-resolution cameras or the help of professional photographers.
Custom build marketing campaigns can involve documenting the home from conception to the final sale. Dedicate yourself to collecting the best multimedia possible, and you'll be better able to sell homes fast.
2. Start a Home Builder Blog
Today, there are at least 500 million blogs in existence. This is a significant segment of the internet that you can target when you're looking to sell homes. Blogging should be a cornerstone for any plan of marketing for home builders.
Publishing a blog is one of the best marketing tips you can follow for the following reasons:
- It's an excellent potential income stream
- Blogging is ideal for link-building
- Guest posting can increase your exposure
- Blogs are a perfect way to generate leads
- They bring organic traffic
Make sure that your blogs are well-written and that you're choosing engaging topics that provide value.
3. Hold In-Person Events
Homes and communities go hand in hand. Because of this, in-person events should be a core part of your marketing strategy. Set up open houses and home tours that invite everyone from people ready to buy now to college students dreaming of a home they won't be able to purchase until ten years from now.
These events build brand awareness and are an excellent long-term home builder lead generation source. In-person events are warm and inviting, so it's one of the best custom homebuilder marketing strategies to consider.
4. Go Live on Social Media
Marketing for custom home builders requires you to manage your social media presence. YouTube, Facebook, Instagram, and other platforms are excellent tools for any home builder. You'll be able to give followers a play-by-play experience when you build homes.
People will use your channels for information, entertainment, and dream as they watch you build. Live stream on the various social media platforms so you can engage with followers in real time.
5. Focus on Search Engine Optimization (SEO)
Search engine optimization (SEO) should be part of any homebuilder marketing plan. It will help you grow your Domain Authority (DA) and Page Authority (PA), increase your organic traffic, and circulate more authoritative links.
Your home builder digital marketing plan can include different facets of SEO, including blogging and other forms of content creation.
Manage New Home Builder Marketing
The tips above will help you with your new homebuilder marketing efforts. You'll always be able to grow your presence and followership when you put together campaigns that work.
Your next step should involve getting the help of a marketing company that can make it happen. Let The Website Marketing Pro assist you with your branding and marketing needs. Use our contact form to inquire about our services.
