Can you believe that 590,000 new homes were sold during the month of June?
Although there’s a booming home market, it can still be challenging to stand out from the crowd when so many homes are listed regularly. This is why learning the tricks for marketing new construction homes is essential. Without them, it may be a long time before you sell anything.
Keep reading to learn five marketing ideas for new home sales.
1. Hire a Photographer
Regarding marketing for housebuilders, you can’t underestimate the power of photography. While you can snap some decent photos on your own, the difference between those and professional photos can end up being like night and day.
When the possibility of selling a home is on the line, this is an expense you shouldn’t spare. A trained photographer knows exactly how to highlight a home’s strengths and make it shine.
2. Create a Unique Website
If you’re serious about custom build marketing, you should invest in a website that draws in customers like flies to honey. While making a site from a template is easy, this is no way to stick out from the crowd.
A custom site built by professionals can give you a unique flare that reflects the house’s personality.
3. Take Advantage of Social Media
Don’t forget that a whopping 72% of all Americans have some kind of social media they use regularly. One of the best ways to get the word out there about your new-built home is through the power of social media.
Are you wondering how to tap into this vast pool of potential buyers? You can start with Facebook ad campaigns.
4. Don’t Neglect Search Engine Optimization
As a new home builder, you could have a website and a social media presence, but it won’t amount to much if you don’t infuse everything with SEO.
It’s true; there’s a steep learning curve to SEO. However, you can skip that by hiring a professional team to do the heavy lifting on your behalf.
5. Create Virtual Walk-Throughs
If someone is thinking of buying a home across the state, you can make it easier for them to decide to buy it by creating virtual walk-throughs.
That way, they can feel like they’re there in person. Going the extra mile is sure to pay off.
Ready to Boost New Home Sales?
Now that you’ve learned five marketing ideas for new home sales, you can ensure that your homes find satisfied buyers instead of stagnating on the market.
Marketing even a single home can end up being a full-time job. Instead of bearing that weight alone, you can leave it to the professionals to market your home using the latest and greatest digital strategies. That way, you can handle other life tasks and rest easy knowing your home will sell quickly and for as much money as possible.
Feel free to contact us and get the ball rolling.