There are currently more than 4.74 billion people worldwide that use social media.
If you're a home builder and want your business to compete with others in your industry, social media can be incredibly helpful. It can go hand in hand with your website to generate traffic and drive business. It's important to know how SEO works, as it's crucial to get more eyes on your brand.
For 6 tips on how you can combine SEO and social media as a home builder, keep reading.
1. Share Your Content
Content is key on both your website and social media. You want to ensure that you're getting as many people as possible to see what content you're creating, and sharing it will help with this.
If you write blog posts for your website, for example, you can then share these through social media. Doing this for each new post will keep your audience up to date and help increase engagement. A key benefit of this is that it's free, so you don't have to worry about paying anything for advertising.
2. Know Your Audience
Marketing businesses online isn't always easy, but if you want to do it effectively, you need to know what your audience wants. Think about the various problems that your audience might have, as well as the keywords and phrases that go along with them. Your content should then help them solve these problems.
Market research is key, as it will tell you what you need to know about your potential customers. This includes things like their demographics, what problems they have, and why they need your services. The better you know your audience, the easier it will be to avoid making mistakes.
3. Use Multiple Platforms
There are various social media platforms available, so you should be using more than just one if you want to reach a wider audience. You can create social media posts on Facebook, Instagram, Twitter, and more. It's generally better to focus on platforms that your target audience uses more.
4. Stay On Brand
There are plenty of home builders out there, and you can stand out by creating a strong brand image. Use your SEO and social media to promote your brand with the type of messages you want your customers to hear. It's important to be consistent with the style of your content across your website as well as social media.
5. Provide Quality Content
Don't just churn out as much content as you can – take the time to make sure everything is good. You want to provide value to your audience so that they know your brand can help them.
You also need to make sure you're using high-quality images and videos for social media posts. It will help you connect with your audience and quality website content will make it rank higher.
6. Use the Same Keywords
It's important to research keywords that your audience is searching for. Once you have them, you should use them in the blogs you write as well as your social media posts. SEO and keywords improve your Google ranking and will help keep your content consistent.
Combining SEO and Social Media
Building an online presence requires work, and following these strategies to combine SEO and social media can be very beneficial. At The Website Marketing Pro, we help our clients develop digital marketing strategies to give businesses the boost they need. If you're a home builder and want to know more about how we can help you, click here to contact us today.