More than half of the global population uses social media. Social media isn't just a fun way to connect with friends. It's also one of the most powerful digital marketing tools if you know how to use it.
That said, it isn't as easy as it looks. Many people give up on social media marketing because they're not getting results, and they don't know why.
We're here to talk about some of the most common social media marketing mistakes people make. Read on to learn more.
1. Diving In Without a Strategy
This is one of the worst things any business owner or marketer can do when it comes to social media. They try to jump right into things without establishing any social media marketing strategy.
There are people who get lucky on social media and go viral right away, but this isn't likely to be the case for the average business. You need to have a plan. Social media marketing is more scientific than it seems.
Before you start posting, set your goals, set up a content calendar, and make sure you at least have an initial plan to get started.
2. Too Many or Too Few Social Media Platforms
Finding a balance with your social media marketing is important but challenging. You want enough platforms to get a wide reach but not so many that managing them becomes difficult, and you're targeting the wrong audiences.
Select social media platforms that fit your target demographics. For example, if you're targeting middle-aged or older men, you may not get much out of frequent TikTok posts. You may benefit more from Facebook.
It's good to have profiles on several social media platforms, but don't over-extend yourself. More isn't always better.
3. Posting Low-Quality Content
Too many newcomers to social media management and marketing believe that making constant posts is always the right answer. While you should be consistent with your social media posts, you also need to keep your quality up. Constant low-quality posts may annoy followers and cause them to unfollow.
Post interesting content about your brand and industry. Post things that you think other people want to see. Three great posts per week will do more for you than seven bad posts per week if you want high-quality leads.
4. Buying Fake Followers
Buying fake followers is tempting, but most of the time, it's not the right thing to do. These fake followers may get you more traction quickly, but they won't help you attract high-quality leads.
It's also obvious to many people when a profile has fake followers due to the lack of engagement on their posts. This is not an appealing look for a business.
5. Not Engaging With Your Audience
Social media is, first and foremost, social. While audience engagement gets less important as you gain traction, it's always something you need to consider.
Take time to respond to comments and find ways to encourage followers to post those comments. A CTA (call to action) in a caption can be really effective.
Consider using viewer-generated content on your profile, like reposting a client's positive post about your business to your story.
Avoid These Social Media Marketing Mistakes
These social media marketing mistakes are easily avoidable. Keep our tips in mind, and you'll be able to establish a strong social media presence for your business.
Are you looking for help with digital marketing for home builders? We've got you covered. Contact us today to learn about what we can do for your business.