We all know that the way the public goes about buying and selling a home today has changed dramatically over the past 5 years. It’s my understanding that walk-in traffic is just not a reliable source of lead generation. Either you market yourself online … or you don’t succeed.
Real estate digital marketing is one of the most powerful tools at your disposal for building your brand as a real estate professional. Here’s what you need to know about the benefits of this marketing strategy.
If there’s one thing that any real estate professional can attest to, it’s the costs involved in traditional marketing efforts. Creating advertising content for television, radio, or print is both time-consuming and resource-intensive; to make matters worse these marketing methods often run the risk of a diminished return on investment. In other words, it’s a lot of work for possibly very little reward. Read more…
Need more local marketing tips? Check out The Essential Marketing Guide for Real Estate Professionals