Have you found that you could use an additional 6 to 8 hours in your workday? There are days where my todos just don't all get done, and I find myself getting frustrated with it.

So is outsourcing a viable alternative for me … or you? In many cases, the answer is yes. If you take a hard look at what you need to have done, you can most likely come up with a few tasks that would work. If you can create a step-by-step task list and then create a short video for each step, you'll find that you have just discovered a way to add those hours back to your day.

Judy Caroll, a marketing executive at Callbox, gives us “5 Things to Know Before Outsourcing your Lead Generation” This article deals with the sales lead generation process, which is certainly worth considering. Still, I think you'll find the steps apply to anything you'd consider outsourcing.

outsourcing lead generation, 5 Things to Know Before Outsourcing Lead GenerationAs marketing budgets continue to rise, businesses are aiming towards improving their capabilities in lead generation. We all know for a fact that, according to HubSpot, 63 percent of marketers say their main challenge is generating traffic and leads.

By outsourcing your lead generation, you will be able to generate better revenue from your marketing efforts. However, this would depend on how well you understand the outsourcing ecosystem. Considering that there are numerous marketing service providers out there, it’s important to find one that can actually give your brand the most value.

Before outsourcing your lead generation, it’s always best to know the fine details of your campaign first. In other words, you will need to determine your goals and align them with your overall business strategy. This allows you to determine the kind of strategy you should be using for your campaign.

1. Know what you need
2. Know what tools to use
3. Know that content (and context) matters
4. Know about pricing considerations
5. Know how to conduct due diligence

read more at callboxinc.com

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