Become the Historic Home Specialist in Your Market Area

Despite the pandemic wreaking havoc across almost every conceivable industry throughout 2020, the housing market continued to boom. The year nobody wants to remember was actually a record-breaking year for real estate agents, with this trend predicted to continue for 2021. Standing out as a real estate agent, especially in competitive locations, is no easy feat.

6 Expert Tips for Marketing Your Real Estate Business on Social Media

Social media has significantly impacted consumer behavior and plays a crucial role in informing consumer choices. As a real estate business person, social media can help you grow your business by increasing your brand's visibility and reach. It also enables you to understand the needs of your customers better. If you are wondering whether to

How to Attract Clients With Real Estate Video Marketing

By 2022, video content will account for about 80% of all web traffic. Why not use that to your advantage? By creating stunning real estate videos, you can draw in buyers and make a sale! Real estate video marketing is a great way to expand your reach, generate fresh leads, and improve your ROI. Before you

Digital Marketing Strategies To Give Your Real Estate Business A Boost in 2021

To say that 2020 has been a challenging year for real estate would be an understatement of the highest order. As a business that relies heavily on face-to-face interactions with potential clients, the real estate industry has been significantly affected by the COVID-19 pandemic. With stay-at-home orders and social distancing protocols being strictly implemented in

How to Get Your Prospects and Clients to Operate on Your Terms

The average person gets interrupted every 8 minutes. It's no secret that time management is difficult. Real estate agents are no exception. One of the biggest challenges real estate agents have is controlling their time. Week after week, we work days, evenings, and weekends. I remember having to show homes to a first-time buyer during my

Why Every Realtor Should Have a Mobile Responsive Website

An online presence is an essential aspect of marketing. It’s especially beneficial for realtors who must convince potential clients with beautiful images, videos, graphics, and other visuals. With smart device sales significantly outpacing desktop purchases, online habits are shifting towards mobile. It’s only logical to ensure these visitors have a pleasant experience when surfing your

7 Impressive Benefits of YouTube for Real Estate

YouTube is a massive business, but just how massive is it? It has the power to generate up to $25 billion a year. That makes it a huge player, rivaling many Fortune 500 businesses. YouTube makes so much money because it's delivering an effective service to its customers. The opportunities for real estate are impressive,

8 Local SEO Tips for Real Estate Websites in 2021

The category for real estate is highly competitive in the search engines, so it is of the utmost importance that you rank well in search. To stay competitive and get traffic to your website, you need to appear in one of the top 3 spots for local search. If you run a business in a

How to Calculate the Value of Real Estate Leads

In 2019, the average realtor made around $40,000. Although this varies depending on realtors and where they live, it still shows how many realtors struggle to make a luxurious income. They struggle to sell more than enough homes. That's why realtors need to understand the value of real estate leads. The more they understand these