Your car is your first impression. It tells your clients a lot about who you are and what you care about. While you might not think that your car defines who you are, that won’t stop other people from making judgments about you.
Luckily for you, we’re here to help you when it comes to choosing cars for real estate agents. So keep on reading, and we will walk you through everything that you will want to know!
Why First Impressions Matter in Real Estate
As a real estate agent, you won’t make any money if you don’t close. And you won’t be able to close if you don’t have any clients.
Clients are humans, and humans like working with people who they feel comfortable around. If your client feels like they can’t talk to you or that you’re a snobbish person, they’re not going to work with you for very long.
Even if someone’s first impression of you is wrong, it will be challenging to shake that impression from them. This is why it is so crucial that you make the right first impression.
Most of the time, the first time someone sees you, it will be when you’re stepping out of your car. The moment you open the car door, the client has already likely made many assumptions and judgments about you.
If the potential client is put off by the car you arrived in, they might be very skeptical of you. Even if you’re a talented, smart, and competent real estate agent, you might not be able to win over some clients if they think that your car isn’t appropriate for someone of your status.
After all, your car is one of many marketing tools at your disposal.
Let’s look at several things that you need to consider when choosing a car as a real estate agent.
1. Consider the Type of Clients or the Target Group
You want to use a car that your target clients can easily relate to. For example, if you are dealing with multi-million dollar homes, you shouldn’t be driving around in a 1994 Ford Taurus. A luxury market calls for a luxury car.
If you’re dealing with homes in lower-income areas, you should stick with a budget car. If your car is too flashy, you could end up turning people away.
You want a car that shows that you are successful at what you do and won’t seem out of place in the neighborhoods you specialize in.
2. The Car You Want and Best Serves Your Needs
At the end of the day, this is going to be your car. So you need to make sure that you’re comfortable driving the vehicle. If you need to drive far away to show homes, then you’ll likely want a car with good gas mileage.
If you need to lug a bunch of For Sale signs with you, then you’ll have to make sure that there’s a lot of space in your car. And you might want to consider an SUV if you have a family that you need to drive around town too.
3. Better to Overdress with “High-End” Cars
If you are working in high-end neighborhoods, then you want to project success with your luxury vehicle. This will help you make a powerful first impression with clients who probably meet with a lot of high-level professionals.
For your new client to feel comfortable with you, they will have to see some proof that you’re already successful and good at what you do.
If you weren’t successful, then you wouldn’t be driving such a nice vehicle. Of course, nice is a relative term.
For a real estate agent selling high-end properties, this could mean a brand like Ferrari or Porsche. If you’re selling in middle-class neighborhoods, it might be smarter for you to go with something like a Lexus or a Cadillac.
4. Stay Modest with “Budget” Cars
If you’re working in a neighborhood where most people drive old cars and not in the best of shape, you certainly don’t want to go overboard with your vehicle. If you stick out too much, other people might not trust you. In fact, they might even think that you’re trying to take advantage of them.
Your client might want to feel that you’re just an everyday guy looking to help them as best you can. It’s not a bad idea in these situations to go with a sensible vehicle that is respectable, functional, and simple.
The Importance of Knowing What to Consider When Choosing Cars for Real Estate Agents
Hopefully, after reading the above article, you now have a better idea of what you should consider when choosing cars as a real estate agent. As we can see, you’ll need to put a lot more thought into this process than someone who commutes to and from an office every day.
However, your car can also be a valuable asset. And all of this information can help you excel at your job and attain more clients.
Are you looking for help marketing your business? If so, then you should contact us today and see what we can do for you!