Are you looking for ways to create a hybrid marketing plan for your real estate business? Do you want to incorporate some online and offline tactics to render higher conversions? If so, then you can never go wrong with a postcard marketing campaign.
Doing so can separate your brand from all others in your community. However, there is a secret to the trade. Not just any postcard will do. You have to come up with innovative ideas to make your campaign a success.
Be sure to read this in-depth guide below to see several postcard marketing ideas that really work!
1. Send Digital Postcards
Right or wrong, many people believe mail postcards to be a dime a dozen. So much so that most of them don’t give them the time of day. They might briefly scan them for a promotion, but they’ll quickly discard them right after.
Why not make your postcards a bit more original by sending them digitally? Use your email lists to send out customized postcards to each of the customers on your campaign.
For example, you could send a “welcome to the community” digital postcard to those that have just signed up to join your email lists. You could send digital postcards inviting those on your list who are actively searching for a property to a home staging you’re doing that weekend.
Traditional postcards are used to get the word out, and digital postcards are no different. They can generate enough interest to compel people to stop by.
The reason digital postcards work so well is because of the sense of security people feel with their emails. If they knowingly gave you their email address, it provides a sense of comfort for them to open up your invitation.
Digital postcards also allow you to give interested prospects more information in the form of links. They can click those links to learn more about the info you’ve sent out, thus increasing their interest and the likelihood they’ll do what you’re intending them to.
For those of you looking to build your real estate business’s digital presence, be sure to learn more about our local SEO services.
2. Include Helpful Information
Merely sending out a postcard with a few lines and an invitation doesn’t work anymore. As mentioned earlier, homeowners get postcards like that every single day. This makes your card no different than any of the others they’ve received.
Instead, focus on making your postcard’s content more interactive. Think of your postcard-like a mini blog post. You can think of your target market’s biggest pain points, then put info on your postcard to help them solve it.
For example, let’s say you’ve determined most of your buyer personas are overwhelmed by the thought of staging their home. If so, then write down a few solutions, then place them on the card. This will show those who read it that you’re more interested in helping them than you are getting money from them.
More importantly, it makes your brand appear as a knowledgeable and industry-leading source for real estate information. If they need to sell their house or buy a new property, you’ll be the first person they call.
3. Integrate Your Social Media
No matter how much the digital world grows, there will always be a place for offline marketing tactics such as direct mailing postcards to your clients. These days, offline tactics set you apart more than online tactics do. That is if they are done right.
Why not fuse the two? Who said you can’t use a hybrid of both? No matter what content you end up using, always put your social media addresses on the postcard—as well as any other print marketing you use.
This is a great way to build your following for other endeavors. Once you have them as a follower on social media, you’re that much closer to getting them to your website!
4. Use a Joke
Who here used to buy Laffy Taffy from the candy store just to read the jokes that were on the wrapper? You know you did! Why? Because jokes are fun. They’re exciting. They give you a brief moment of elation. They engage your curiosity.
These are all beneficial elements to your brand. Placing a joke on your postcard will engage the recipient’s interest in your car and shine a wonderful light on your brand’s personality.
Place the question of the joke on one side, with the answer on the other side. We’ll help you get started right now: what piece of clothing does a house wear? Address. Like that gem? Here are more house and realtor jokes that you can use!
5. Let’s Get Quiz-ical
This one is similar to using a joke on a card. However, if you feel that a joke on your card would send the wrong message about your brand, use a quiz instead.
You can use this to use eye-popping statistics that will enhance the importance of using your real estate service. Place the question on the front of the postcard, with the answer on the back.
Under the answer, make sure that your contact information (phone number and email address), as well as your company’s social media accounts, are listed directly below.
Use These Postcard Marketing Ideas to Get the Blood Flowing
Now that you have seen a few clever postcard marketing ideas, be sure to use them to your advantage with your campaigns.
Be sure to read this article for more information on how to market your real estate business on social media.
For more inquiries, please feel free to reach out to us via our contact us page and we will be happy to assist you further.
Need more local marketing tips? Check out The Essential Marketing Guide for Real Estate Professionals