Do you have an SOI? Really? This concept is difficult for me to grasp. I spend most of my time in front of a computer screen, and most of my interactions with others are on LinkedIn. But, I’m not a Real Estate Agent, I’m a Marketing professional, and we don’t always think the same. A large part of a real estate professionals’ day is meeting and greeting. So, how many of those folks with whom you have frequent contact can you influence?
Easy Agent Pro offers “The Ultimate Guide” to Sphere of Influence Marketing, and I found it quite well done. Please take a look and let me know what you think.
Many agents we’ve spoken with were told in their rookie days that sphere of influence marketing includes everyone they know. This includes not only friends and family, but everyone from their kids’ teachers to the barista at Starbucks to the dry cleaner.
They’re missing something quite important here. The odds are pretty good that not everyone who knows you or all of those you’ve “interacted” with likes you.
In reality, a real estate sphere of influence is not a “sphere of acquaintance.” It’s a far narrower group of people. It includes people with whom you have a congenial relationship. People who “know, like and trust” you.