About 5,056,911,722 people around the world use the internet. This amounts to a penetration rate of 64.2%.
If you're looking to have a successful real estate business, you might wonder about webinars or seminars. While having a successful webinar or seminar might seem tough, there's hope.
This article will go over the secrets of hosting a webinar or seminar online. Read on to explore these tips, and you'll be more likely to have your dream conversions for real estate!
Seminar vs. Webinar
The difference between a seminar and a webinar is whether it's online or in-person. Seminars take place in person, making it easier to build that connection with your audience and feel the room.
Webinars can have many more people attend your event since it's online. You won't have to worry about renting a space, brewing coffee, setting up chairs, etc. The people you choose to speak at the online event can live anywhere in the world since it's online.
1. Choosing Your Topic
First, think about who will be attending your online event and what type of content they'll find beneficial. Think about what's trending and new in your industry or business that they'll enjoy learning.
As you create your topic, think about your audience as you come up with the content. Also, think about whether you're looking to target your current audience or look for potential customers.
2. Working With the Experts
If you're not an expert on certain topics for an online event, consider hiring someone who is. Think about how much you'll want them to be talking to your audience and answering questions. You might be better off doing most of the talking and having an expert step in at various points for topics you know of.
3. Ask Questions
Keep your current and potential clients engaged in the content by asking questions. Good questions to ask are simple yes and no questions that they can respond to. When you pause, it allows your audience to take a moment to reflect on what you're stating.
4. Use PowerPoint
You'll want to use a slide presentation tool such as PowerPoint to keep their interest. When visuals are used, your audience is more likely to understand what you're stating.
Include bullet points, headlines, images, and pictures to maintain their interest. Use plenty of real estate pictures to make it appealing.
Don't read word for word what's on the slides since they can do that themselves. Instead, create a situation where you ask them questions, and they feel comfortable asking you questions.
5. Use Take-Home Folders
You'll want to create an impression with your potential customers, use colorful and branded online folders that they can take home. If it's an in-person seminar, you can give them branded folders with information inside.
Ensure that it includes your business card, a copy of the presentation, and a follow-up form. It's important to include a frequently asked questions sheet as well.
Different Reasons To Use Webinars
From training and learning to panels and discussions, there are various reasons to have an online event. You can even consider having a debate during the webinar, depending on the topic.
New Products
For new products, consider having a webinar to create an audience around them. You can offer exclusive deals for them to attend your event. Any questions your audience has can be answered during the live webinar, and they can build trust with you.
Lead Generation
This is a great way to find new prospects and increase your number of potential customers. When they sign up, you can ask for their personal information and email address. Once they're on your email list, you can send them information over time and build trust.
Social Proof
Webinars are a way to add value to your customers and increase trust even if the value isn't related to real estate.
Spreading the Word
Before hosting your online seminar, you must get the word out about your event. Reach out to past clients, and let them know about the event. Post on social media and make sure that it's public to everyone and sharable.
Reach out to your partners and see if they can invite some of their audience to the event. You can also reach out to HOAs to have them let homeowners know about your event. Consider using flyers or buying radio ads for marketing purposes.
Real Estate Conversions
During the event, you must build rapport with those who attend. Keep your calendar handy since some will be ready to sign up right away. This is a great opportunity to schedule an appointment.
You can also give out polls during the event to see when they'll be ready to work with a real estate agent. When it's done online, you can then keep a written record of the results.
After the event, keep in touch with those who attended. Set up follow-up plans to send them an email, phone call, or direct mail. It's vital that you keep in touch with as many of those who attended as possible, even with those you feel won't sign up soon.
To be memorable, you can consider giving them a parting gift online. Make sure that your contact information is with the gift.
The Secrets of a Successful Webinar
Now that you've explored the secrets of a successful seminar/webinar, you should have a better idea of what to expect. Are you ready to increase the number of real estate leads you have? Contact us today, and we'll come up with an action plan that meets your needs, and say hello to higher conversions!
Need more local marketing tips? Check out The Essential Marketing Guide for Real Estate Professionals
