About 97 percent of home buyers use the internet when searching for their dream home. While your expertise as a realtor remains essential to the home buying and selling process, real estate marketing tools like SEO can also be beneficial. Using SEO can improve your visibility online and increase your qualified leads.
But the real estate market is vast and competitive. You don’t want to waste your time and money attracting real estate clients from another state or country, and this is where local SEO comes in.
If you’re a local realtor and wondering how to optimize your business for local SEO, you don’t need to worry. Below is a guide on local SEO tips to optimize your online presence for reaching your local clients.
1) Start with an SEO Audit
Before figuring out your local SEO strategy, you need to figure out where you are. It helps you determine if your SEO campaign is doing well and areas where you can improve.
What’s more, it can help you create a roadmap for your local SEO plan. Some key areas to focus on during the audit include:
- Site Structure
- Page Structure
When you improve these areas in your local real estate SEO, you should see an increase in your organic traffic.
2) Optimize for Google Business Profile
Google My Business has become very vital for local search. Since Google feels comfortable sharing content, it can support and verify, having a Google Business Profile can help your real estate business meet its needs. The search engine can reward your realtor business with a desirable sidebar space in Google local search.
To optimize for Google Business Profile, you need to:
- Create and verify your Google Business Profile page
- Use Google Posts within your account
- Spice your page with photos, videos, and other relevant content.
- Encourage your clients to share reviews online
- Keep your profile up to date
You can also hire an SEO marketing company to list your business on other directory websites like Realtor.com, Yelp, Yellow Pages, etc.
3) Get Social
Search engines like Google consider content shared on social media more important than before. After crafting your Google My Business page, ensure you share the page on social media, and this will help you attract more clients interested in your real estate services.
You don’t have to be on every social media platform. Choose a few platforms and craft quality and relevant content that interests your target audience. Also, use descriptions with geo-targeted keywords and local-focused hashtags.
4) Improve NAP Citations
A considerable part of your local search is local citations, and it includes your business name, address, and phone number, commonly referred to as NAP. NAP citations can make or break your local SEO marketing campaign. If your citations show incorrect information or are inconsistent, your real estate company may lose potential customers.
You should ensure your NAP citation is correct and consistent everywhere. Pay attention to how the street, avenue, and road your business is located in are written. Also, register your business name well. If your real estate business name includes LLC, Co., or Inc., ensure you add it.
5) Localize Your Content
Optimize your real estate content for local terms potential clients are searching for most. You can consult a local SEO company or use tools like Semrush to discover geo-specific keywords your target customers are searching for.
Besides using high-volume keywords, ensure you use a geographic search phrase for your URL, title tags, headers, and meta description. Visual content can also drive more traffic to your real estate website.
You can also use your blog to write about local events, trends, business updates, etc. It’ll help you draw in your local audience.
6) Add Location Pages to Your Website
Create location pages if your real estate company offers services in different locations. Location pages provide your clients with unique NAP citations, descriptions, promotions, etc.
When creating your location pages, you should avoid duplicating content across multiple location pages. You’ll also boost your search rankings by adding a Google Map to your website on your respective location pages
7) Manage Reviews
One of the top local SEO tips is attaining good reviews. They help ascertain your credibility and authority in the real estate industry, increasing your rank on search engines. You can ask your previous clients to leave reviews about their experiences on your page.
Reviews can also help with your click-through rate (CTR) and conversion rate optimization (CRO).
8) Optimize for Mobile Devices
When it comes to mobile optimization for local SEO, here are areas you should focus on:
- Responsive design
- Page speed
- Site navigation
- Site search
- And more
With a responsive website design, you automatically increase your chances of ranking higher on search engines.
9) Get Inbound Links
Want to build your relevance and authority?
Inbound links are incredible tools to boost your local SEO. They tell search engines you’re a legit realtor company and can raise your domain authority. You can attain inbound links through guest blog posting.
You can act as a resource provider for the community with guest posts. Other ways of getting inbound links include scholarships and sponsorships or partnerships.
10) Create a Dedicated Webpage for Each Realtor Service
While it can be tempting to lump all your real estate services together on one page, you should avoid it. It lowers your ranking possibilities. Instead, dedicate one page to each service you offer—home buying or selling.
This will make your local SEO optimization more powerful. Search engines will start seeing your realtor company as an authority in your local area.
Local SEO Tips to Outrank Your Real Estate Competitors
Are you looking to grow your realtor business? Look no further than The Website Marketing Pro. We can help you implement the aforementioned local SEO tips and improve your local searches. Contact us today to get started.