Today’s post heads in a technical vs. marketing direction.
Does SEO matter to Real Estate Agent websites? You bet it does! Most of the articles I’ve featured address the marketing side of the website, today the focus is on the technical side.
Here’s the deal, if your website doesn’t meet the technical requirements, your site won’t get indexed, and if you’re not indexed, you’re invisible.
You can’t just put up a site and expect crowds of buyers and sellers to show up on your website, begging you to work with them. It takes good Search Engine Marketing (SEM). SEM is the combination of SEO (the free side) and PPC (the paid side) if your site is brand spanking new, I suggest you implement both. SEO takes time, don’t expect instant results; it will take 3 to 6 months for the results of your efforts to kick in. That’s why you want to implement PPC for at least the first six months while your website is moving up in the SERP’s
It looks like I drifted off a bit there, so to get back on track, get the fundamentals right. This article will go a long way towards getting those fundamentals set up correctly. Take heed.
With tens of thousands of small, mid-sized and large companies vying for their share of the market, finding a client is always a challenge.
The good news?
The hyperlocal nature of real estate gives a viable chance to the smallest of businesses – provided you properly optimize your site for local search.
Here are 10 SEO tips that will improve your real estate website and help it dominate in local search.
1. Conduct an SEO Audit
2. Optimize Your Website
3. Optimize for Mobile
4. Get Your Business into Google
5. Register with Business Directories & Listings
6. Start a Blog
7. Create & Optimize Video Content
8. Be Social
9. Implement Structured Data Markup
10. Earn Featured Snippets
Do you want to get more targeted website traffic? Download the Realtor’s Guide to Building Targeted Website Traffic Checklist here.