What percentage of your website visits come from mobile search? If you don’t know, open Google Analytics and select Audience > Mobile > Overview and then look at the Users column to determine the percent of mobile vs desktop traffic you’re receiving. My guess is that over 50% is coming from mobile.
If that’s the case, then you really need to read “Mobile Search Is Evolving—Is Your Business Keeping Up with the Changes?” by Zac Johnson. Zac leads you through the key items on which you should focus. Mobile is a different ball game from desktop and you really need to get mobile right or your conversions and traffic will suffer.
Organic traffic will always be of the utmost importance to businesses and brands across the globe. With mobile usage on the rise and mobile-first indexing now in effect with Google, focusing your time and efforts on securing top mobile search rankings is more important than ever before.
As we all know, we are simply playing in Google’s arena and rules can change at anytime. Industries and markets can also disappear overnight. Google doesn’t need to have a reason to act the way it does—it simple does as it likes.
It’s not enough to simply have a website or blog with quality SEO in place; it’s also about knowing what works, what methods to stay away from, and also how your competitors are getting the upper hand.
With all this in mind, we are going to cover some of the more important questions, comments, predictions, and best methods to consider when focusing on mobile search—all of which are provided by industry experts and brands that already have these methods in motion. read more at allbusiness.com
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