50% of home buyers find their new homes on the internet. With search engine optimization (SEO), you can appear in front of these buyers while they’re searching online.
Otherwise, you’re unintentionally missing out on half of your potential clients.
That’s only one of the reasons why you need SEO! Local SEO services can help you find clients and connect with them online. Meanwhile, you’re also able to gain more online real estate than your competitors.
Interested? Keep reading to discover the nine reasons you need local SEO services for your real estate business!
1. Your Audience Is Online
Every day, we check our phones for news, products, and answers. Homebuyers are even checking their phones for real estate agents and homes on the market. One of the main reasons you need SEO is that your target audience is already online.
The best way to drive traffic to your website is through SEO, and search tactics even beat social media by over 300%.
Instead of looking at billboards, people are searching on their smartphones. Make sure you appear for these searches with local SEO!
2. Local SEO Is Targeted and Timely
People search online to find local businesses, products, or services. Most of the time, they’re not searching for a specific company’s name.
Local SEO allows you to take advantage of these searches.
With a strong SEO strategy, you can make sure your content appears in front of the right people at the right time.
Forget phonebooks and flyers. With local SEO services, you can reach ideal clients while they’re searching.
SEO works by targeting searchers based on the keywords and phrases into Google. If someone searches “real estate agents near me,” you’ll want your website to show up. You can appear for these searches by creating content based on the phrases for which your ideal clients are searching.
With local SEO, you don’t have to worry about finding clients. They’ll come to you!
3. Quick Conversions
Local SEO ensures your business shows on online directories like Yelp. By accurately displaying your information, you can make sure clients call your business.
Unlike flyers or phonebooks, online directories make it easy to call. They tap your phone number on their screen! Then, you can turn a prospect into a quick lead.
With local SEO, conversions are fast and easy.
4. Mobile Continues to Grow
More people depend on their phones for answers instead of desktop devices. Local SEO is ideal for targeting these on-the-go searchers.
By optimizing your website for smaller screens, you can target interested homebuyers while they’re looking around.
That way, you never have to worry about missing a possible client.
5. Ramp Up Your ROI
Know why you need SEO instead of traditional marketing methods?
Unlike direct mail, newspaper listings, or billboards, local SEO is cost-effective. You only reach potential customers while they’re searching for you. In addition to increasing your conversions, this also helps you save money while making money.
With local SEO, you can improve your ROI and spend those savings elsewhere!
6. Free Promotion
Google My Business listings are free! They also take up a lot of real estate on search pages, and this free promotion will help you stand out on the page to attract new clients.
Instead of expensive advertising methods, grab that local SEO listing.
7. Trust, Credibility, and Loyalty
People are more likely to trust companies that are smart and experienced. By writing helpful and unique content, you can show homebuyers you’re an expert in your field.
Once you reach the top of a search engine results page (SERPs), you can also show customers you’re a credible resource. Why choose a business on the tenth page when they can select the company that appears first?
Online reviews can help boost your credibility, too!
As brand trust and credibility grows, you’ll also start to develop loyal clients.
When one of your previous homebuyers is ready to make a move, they’ll come back for your help again!
8. Outshine the Competition
Reaching the top of SERPs won’t only put you at the top of the page, and the top placement also positions you ahead of the competition.
When people search on Google, they usually look at the first few listings on the first page.
After all, the top listings made it to the top for a reason. Most people don’t bother looking beyond the first page.
If homebuyers see your website at the top, they’ll click on your link instead of a competitor’s.
Like the real estate industry, digital marketing for real estate is competitive. You want to earn all of the online real estate you can get, which is one reason you need SEO.
With ongoing SEO services, you can earn that top ranking, thereby pushing competitors down.
Then, homebuyers will choose your business. At the same time, they’ll also see you at the top and recognize you as a credible, trustworthy member of the industry.
9. Long-Term Success
Why do you need SEO over a traditional marketing method? Most conventional methods, like newspaper ads or commercials, don’t last very long.
On the other hand, SEO can set you up for long-term success.
With every blog post or piece of website content you optimize, you’re continuously working your way to the top. Ranking at the top of SERPs takes time, but it’s worth it. Once you’re up there, it can take a while for a competitor to knock you down.
Remember, reaching the top of SERPs will show homebuyers you’re a trustworthy, credible resource. Instead of contacting your competitors, homebuyers will reach out to you. In addition to giving you long-term exposure, you’re also maintaining a solid reputation as well.
With ongoing SEO services, you can set your real estate business up for long-term success!
Build Up Success: Why You Need SEO to Boost Your Real Estate Business
The reason why you need SEO is simple. It’s the most effective strategy for helping you reach new clients. Start building your real estate business’s success with local SEO services today!
Ready to grow? Discover our Digital Marketing Services today to get started!
Need more local marketing tips? Check out our entire Guide to Local Marketing for Real Estate Professionals