As a social media marketer, you cannot afford to stick to one form of influence. You have to be diverse and versatile. A person who is up to date with the trends and what’s new is bound to stay focused and stay on the top. The goal is to attract a new audience and maintain the loyalty of your previous audience.
What are Mid-sized Social Media Channels?
Mid-sized social media channels are social media channels that aren’t large enough to be considered ground-breaking or something that “takes over the internet.” However, the number of users they have still managed to reach more than enough functional markets on the internet.
They follow under the categories of both, including some that you may have heard of, while some that may make you shake your head without having a clue what they are!
Importance of Mid-sized Social Media Channels:
You will probably find a wide variety of mid-sized social media channels from which to choose, considering the modern internet market is full of new applications and channels that are made daily. Analyzing and studying which social media channel would work best for you and your business is essential if you want to profit from them.
It would help if you chose mid-sized social media channels for your marketing needs because:
- The advantage with using mid-sized social media channels is that they have just the amount of users and already existing business that you can make a name for yourself on it faster before it becomes overcrowded with other businesses or copy-cats that are trying to sell the same products or services as you or using the same marketing techniques.
- You can get an edge over your competitors on mid-sized social media channels. You will have more visibility amongst the users without being overcrowded with similar businesses; hence you will have more reach on your posts and sites.
- By just being on these apps first, you can build up your credibility and brand loyalty amongst your audience before it becomes ‘popular’ amongst other markets.
Which Mid-sized Social Media Channels should you be considering?
Apart from the commonly used social media apps, such as Facebook, Twitter, YouTube, and LinkedIn, there are multiple other apps you can put into consideration. These commonly used apps already have huge markets on them, and you are bound to face competition on them if you choose them as your prime markets.
They are already heavily being used by established companies selling the same products and services as you. Hence, you will need to invest more money, time, and resources to make a name for yourself if you want to make it.
Hence, you can always consider other apps labeled as “mid-sized” social media channels, where you will probably have a better chance of establishing yourself.
A few examples of these social media applications are:
Pinterest is another one of these apps not commonly used. Pinterest lets you make boards where your customers save pictures and video content. Businesses use them to post their products and other content.
Snapchat, though, is considered popular; it is usually amongst only younger viewers. If they are the target demographic small businesses can share photos and videos with their audience.
Flickr is a similar site that is considered mid-sized. It lets you post photos and videos and arrange them into albums as well. It allows content creators to interact with the customers commenting on posts as well.
How can you use these Channels for Profit?
There are many ways to use these mid-sized channels for profit. Some of the common ways are:
- Affiliate Marketing
- Sponsored Posts/Advertising
- Informational Products
- Offer a Service
If you apply just the right marketing techniques and know which social media channels to target, there is no doubt you will be able to earn a considerable amount of profit within a shorter amount of time, as you might have expected at the start. Choose your channels wisely, and you will be on the right track!
Need more local marketing tips? Check out our entire Guide to Local Marketing for Real Estate Professionals