Book after book and article after article proclaim that the real estate agent's most important activity is lead generation. In my opinion, you shouldn't need to be told that it's obvious. Without prospects who are ready, willing, and able to buy coming into the pipeline, you won't last long in the business.

So how do you find prospects? Let me count the ways. For a start, there are offline and online. At which of these do you excel?

Today, we're going to explore one of the online ways that work very well, Social Media. I know you've heard it before. Facebook has become more restrictive lately. It has become challenging for me to get my ads approved, so I've moved my ad budget to Pinterest and LinkedIn, with Pinterest providing a far more reasonable CPC.

Anyway, Jason Fox has provided us with a VERY comprehensive HowTo blog post titled “Social Media as a Real Estate Lead Funnel” if you're not a regular reader of Jason's, I suggest you begin.

Social Media as a Real Estate Lead Funnel, Social Media as a Real Estate Lead Funnel

According to a study published by the National Association of Realtors, only six percent of potential homebuyers used a friend for recommendations, when starting their home buying journey. The real estate marketplace has moved online, and the adoption rate of technology is growing fast. A forward-thinking realtor will think about where to meet their clients and what that means nowadays is hopping onto Social Media.

Knocking on doors and cold calling are outdated lead generation methods for any type of business. Although some realtors still find success using these old school methods, it may not be the best way anymore. Leveraging social media is a great way to connect with potential clients and generate a consistent list of leads.

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Need more local marketing tips? Check out our entire Guide to Local Marketing for Real Estate Professionals