As you’ve probably come to realize, simply building a website doesn’t automatically result in an increase in website traffic. The truth is, the hardest part of building an online presence is still ahead of you.
But don’t be discouraged! Like you, we understand that your website needs high-quality traffic and we’re going to help you get it.
Keep reading for our top tips on how to get a website more traffic, more engagement, and more sales.
1. Create Amazing Content Directed at Your Target Audience
First, you need to think about the reason people visit websites. Why are you on this website right now? You’re here because you’re looking for answers to your questions, solutions to your problems.
Your website needs to offer the same thing. To increase high-quality traffic on your site, you need to give people a reason to visit. Post engaging, valuable content that’s relevant to your industry.
Just as importantly, your content needs to have exciting, attention-grabbing headlines. Also known as click-bait, these types of headers are what lead to viral content.
People don’t care about you, they care about how you can help them. Let them know by using content to establish yourself as an authority, which will lead them to your products or services.
2. Boost Your SEO
Having quality content is great, but people have to be able to find your website to consume its content. Aside from doling out a bunch of money for online ads, you can achieve this by perfecting your website’s SEO.
Search engine optimization is the algorithm search engines like Google use to find specific content based on a user’s keyword search. It uses everything from location to keywords to find what the user is looking for. Your SEO rating will determine how quickly your website comes up on the search result pages.
Boost your SEO and improve your visibility by using relevant keywords, headers, titles, metadata-encrypted images/videos, internal links, and more. You can find out how well your SEO is performing by using this “rank my website free” tool.
3. Use Retargeting Ads
Next, if you’re thinking about spending money on paid advertising, we suggest using retargeting ads. These ads utilize the cookies on a user’s computer to remember your website. Once they leave your site, your website ads follow them around from site to site, reminding them about your services.
Retargeting ads are incredibly important because the average consumer doesn’t convert to a customer the first time they see a product or service. It can sometimes take months for people to convert. Retargeting ads serve as a reminder of what you can do for them.
4. Get Big on Social Media
One of the best ways to get high-quality traffic is by integrating your social media profiles with your website. However, your social media needs to have high visibility in order to influence new users to find their way to your site.
Building a respectable social media following takes time, dedication, and strategy. You have to continuously post engaging content that motivates people to like, share, comment, and click on links. It should also inspire people to follow your page.
You can reach more of your target audience by using paid social media advertising. This allows you to choose your ad’s audience based on certain demographics. Then, you can analyze the results of each ad campaign to assess what’s working and what isn’t.
You can also organically improve your social media page by hyping up certain promotions with raffles, competitions, and other events that offer followers prizes for spreading the word.
You can’t afford to stay off social media, Facebook alone has over 2.6 billion active users.
5. Affiliate with Other Websites, Blogs, and Social Media Influencers
Getting a website more traffic is about expanding your reach to new audiences. Remember, high-quality traffic can come from anywhere, including other websites and other social media users. This is why networking and building affiliate relationships are so important in today’s marketing world.
Offer to guest post on other blogs and websites. This will provide backlinks to your site from other blogs as well as introduce you to new audiences.
You can also reach out to social media influencers who will advertise your services and promote your name in exchange for something of value. You could pay them a commission for any client referrals or pay them directly for their advertising.
6. Use PPC Marketing
In terms of paid marketing tactics for boosting high-quality traffic, pay per click advertising has proven itself quite effective. This type of marketing places your ads on other websites. You can also use PPC advertising on search engines to ensure your website comes up at the top of the results pages.
How it works is that you pay a predetermined amount to the host website or search engine every time your ad gets a click. Depending on the terms of your ad, you can pay the host per click or based on sales generated.
7. Build Email Lists
Finally, use your website, social media profiles, and other advertisement methods to amass email subscribers. However, there’s a trick to this. People won’t subscribe to an email list unless it offers them some kind of value.
We recommend using landing page ads on your website to offer exclusive deals for people willing to subscribe. Once they’ve subscribed, you should have a set of automated emails prepared to go out periodically. The emails should contain more valuable content (information, promotions, invites) to keep people opening your emails.
These emails will prove to very valuable, as email marketing is targeted at a demographic that has already shown to be interested in your services.
Want More High-Quality Traffic?
If you want to get more high-quality traffic on your website, we can help. Check out our services – we offer everything from website and SEO development to social media marketing.
We would love to help you improve your business. Contact us today for more information or if you have any questions or concerns.
Do you want to get more targeted website traffic? Download the Realtor’s Guide to Building Targeted Website Traffic Checklist here.