Digital marketing is always evolving and finding new ways to engage and capture attention.
With social media and mobile users always on the rise, people are turning to video to find new ways to drive clients to their sites!
Using video can be imitating for realtors, and knowing how to make the perfect introduction video can seem like a vast mountain to tackle.
We broke down the 3 things you need to know to make the perfect real estate video, whether for yourself or even your listings.
Making the perfect real estate video can be easy with the right tools, images, and knowledge.
Tell A Story
Before getting into the nitty-gritty of how to make the perfect video, you need to know the story you want to tell clients.
Telling a story not only helps drive a strong emotional appeal to first-time watchers but will help you drive your visitors to your call to action.
Realtors have a perfect opportunity to sell themselves with all the people and homes that they sell.
Tell a story about how you were able to help an expecting couple find the perfect home with a nursery or how you searched high and low for the perfect backyard for the couple that fosters dogs.
You can even tell stories for the homes that you sell with how families would use the space.
Sit down and write short stories of the clients you have worked with, and how you have helped them and why you love helping people find the perfect home.
Once you have the perfect story, you can work on creating and choosing the best images.
Before and after photos, just sold and just listed photos are the top-performing images that realtors share. The reason why these images do so well is they sell the dream. It’s showing how you can live in a house, sell your home quickly, and achieve that dream of buying your first home.
Picking the right images for your video can be hard since there are so many videos that you can include.
Some image and video to include in your real estate cover video are:
- Working with clients
- Pictures of sold homes or signing days, behind the scenes.
Realtors tend to be a bit camera shy, but at the end of the day, the purpose of a cover video is to show clients why they should work with you. Even sitting down and telling a story for your video, and showing small clips of that, will do wonders to show your clients why you care.
Include images of homes you sold, clients buying their first home, or focus on one story about how you went above and beyond to help a family.
With all of the video software that exists, you can find some stock video as well, but make sure to personalize it with other images as well!
Optimizing Your Video
Now that you have the perfect story and images for your cover video, it’s time to optimize your video.
Having your video the right size for your site, and social media and the correct length will not only help more people see it but will also lead to higher conversions!
For Facebook cover videos, your videos should be 820 x 462 pixels, with a standard 16:9 aspect ratio.
But for mobile viewers, about 25 percent of a video will be cropped out of frame, that’s because only 312 pixels show up on the desktop viewer. Depending on the software you use for your video, you can make multiple versions of a video for different devices to easily combat this issue.
Your video length should fall anywhere between 20-60 seconds. Depending on the story, if you have a shorter account, but want to maximize your video, you can loop your video, or add additional clips or images.
Make the most of the year video by using in your social media stories, and uploading to your social media and encourage your friends and family to share it as well.
Phoenix Hard money lenders use social media as a powerful tool to make the most of their network, so if you have a great video, you are proud of, make sure to share it.
Video is a great way to grow your business and drive new customers to your site.
Your real estate cover video is engaging, easy to share, and tells a more personal story about you and your business.
You can change the way you connect with potential buyers and clients by following these two steps to make writing and creating your real estate cover easy.
- Story Telling: Share stories of how you have found the perfect homes for clients or even helped someone sell a house quickly; this allows viewers to see the great work you could do for them.
- Choosing the Right Images: Share images of you working with clients, a house you have helped buy or sell, and yourself!
- Optimizing your video: Make perfect sized videos for your website, social channels, and proper lengths.
Have you ever made a cover video?
Catherine is a content marketer for business, mortgage, and real estate industries. She has written real estate articles for Prime Plus Mortgages, The Paper Source, Active Rain, and Progressing Income. She currently writes and reports for Prime Plus Mortgages – Phoenix Hard Money Loans