When you want to list your house, where is the first place you go? Ok, let’s add the caveat that you don’t already have a BFF who’s a Realtor. If your answer is Google, my guess is you are right!
So now what happens? Depending upon where you live, you could have up to one half million results for a search like “Raleigh real estate agent” where I live, I only have 46 results. Now, where do you rank in those results? If you’re not in the local map results or the video results, you have a visibility problem.
Well, today, we’re going to discuss how to get into those video results. I guess that many of you are already familiar with Tara Jacobsen, but if you’re not, you are in for a treat. About three years ago, Tara wrote an excellent article that provides a step by step on creating a neighborhood video, and I’m sharing it with you. Please take the time to read this article; it will change your results for next year, I promise.
Whoo whoo… today we are going to talk about one of the absolutely most powerful things a listing agent can do to prospect for sellers…real estate marketing videos of neighborhoods!
I KNOW, that is a bold statement to throw down, but I am feeling all pumped up today to tell all my real estate agent peeps something that will make a huge difference in your business.
There is an old saying, “Buyers buy houses and sellers buy marketing.” That is a truth that many agents don’t really get. A home seller only wants two things, to sell fast and for the most money, period. They want bells and whistles from their agent’s marketing to make sure they are getting a great agent who will help them meet that goal.
Click here to view the original web page at marketingartfully.com
Need more local marketing tips? Check out The Essential Marketing Guide for Real Estate Professionals
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