You lack time to learn Facebook ads.
Don’t have time to learn Facebook ads? Hiring an expert is the perfect way to get your feet wet without wasting money. (Plus, they’ll do a better job than you could anyways). However, if you’re going to hire someone, it’s essential to know who they are and what they’re doing with your account.
- First of all, make sure that they specialize in advertising on Facebook (which isn’t the same as having expertise in other areas of digital marketing like SEO or email). The Facebook algorithm changes constantly, and it can be difficult for anyone but an experienced Facebook advertiser to keep up with best practices.
- Check out their past results too! You should see their case studies and testimonials before deciding whether or not to work with them. If there’s nothing available online, ask them for some examples directly—a professional agency won’t hesitate to show off its portfolio of clients’ successful campaigns.
You don’t know what to test on Facebook advertising and what to try next.
Testing is important. You need to see what’s working and what isn’t. Where do you need to start? What are the most important things to test?
First off, there are three main areas of testing on Facebook Ads: your audience targeting, ad copy and images, and landing page or website. You probably figured this one out yourself already. But which ones are most important?
I’d say it’s a tie between your audience targeting and your ad copy/images. I’ve seen companies get incredible results by changing their audience targeting, but I’ve also seen companies do amazing things by tweaking their ad copy/creative content (copy/images). And then we got ten times more leads by changing our landing page. All three areas have the potential for improvement and tremendous upside if improved correctly!
You’ve tried running Facebook ads independently but didn’t get the expected results.
If you’ve ever tried running Facebook ads on your own, you may have noticed that it’s a complex and powerful tool that allows you to reach various audiences with your message. However, creating the right audience, testing different ad designs, and creating compelling ad copy are time-consuming and difficult. Even if you get those things right, poorly designed landing pages will hurt your conversion rates.
The best way to ensure that your ads are successful is to hire an agency or consultant with experience in running Facebook ads, which can help guide you through the process to minimize costs while maximizing impact.
You’d like to scale up your Facebook advertising.
You’re in luck if you’re ready to scale up your Facebook advertising efforts. Hiring a professional means that you’ll be able to reach more people with your ads and thus reach your audience more effectively and with more frequency.
It also frees you up to focus on other things. You could work on increasing conversions or writing the perfect landing page, and you could focus on marketing activities like building email lists or search engine optimization (SEO). Or maybe you have plans that don’t involve marketing at all!
Hiring a professional to handle your Facebook advertising can save you a lot of time and money in the long run.
Being an entrepreneur is tough, and you’re probably spread pretty thin. However, you can’t ignore your Facebook advertising because it’s a crucial part of your business.
Hiring someone to manage all of your Facebook advertising campaigns will save you a lot of time and money in the long run. This person will be able to help optimize your campaigns so that they are performing as well as possible and at their lowest cost-per-conversion, giving you the best return on your investment.
On top of optimizing and improving the performance of your ads, this person would have time to come up with unique strategies for creating new ads and targeting new audiences based on what is already working for your company. These are hard to do when you don’t have enough hours in the day or if you’re not fully trained in creating a successful Facebook ad strategy and execution. Hiring someone who has this knowledge will allow them to take over these tasks and result in better results overall for your Facebook advertising campaigns.
This will free up a significant amount of time for you to focus on other important tasks for growing or managing your business and allow you to view how it’s doing from an outsider’s perspective so that any other potential issues can be easily identified.