Facebook is an active and fast-moving platform, and your ads need to move just as fast to stand out from the crowd. The first two seconds of Facebook ads are the most important. If you can create an ad that makes the prospect want to click, they’ll engage with your offer. Engagement is far more critical than having a high click-through rate.
Facebook ads for Home Builders and Remodelers can be tricky. The main thing that keeps Home Builders from using Facebook ads is the fear that they don’t know how to create them. Hiring out your Facebook advertising makes good sense. It’s more vital for you to have time to work with the leads generated from your advertising than spending your time figuring out how to create them.
| Facebook Ads Monthly Subscription |
Foundation |
Level-up |
Organize |
Stabilize |
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| Facebook Ads Limits |
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Campaigns |
1 Campaign | 2 Campaigns | 3 Campaigns | 4 Campaigns |
Ad Sets |
2 Ad Sets | 4 Ad Sets | 6 Ad Sets | 8 Ad Sets |
Ads |
4 Ads | 8 Ads | 12 Ads | 16 Ads |
Ad Copy Variations |
1 Ad Copy | 2 Ad Copies | 3 Ad Copies | 4 Ad Copies |
Budget Recommendations |
$500 > $2,000 | $2,000 > $4,000 | $4,000 > $8,000 | $8,000+ |
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Awareness |
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Consideration |
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Conversions |
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| Facebook Ads Setup | ||||
Gain Business Manager Access |
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Conversion Tracking Setup |
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Pixel Setup & Install |
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Pixel Event Testing |
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Campaign Strategy |
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Campaign Strategy |
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Demographics Research |
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Competitor Research |
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Campaign Setup |
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Ad Set Setup |
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Ads Setup |
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Ad Scheduling |
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Custom Audience Upload |
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Campaign Quality Assurance |
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Campaign Approval Link |
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Crossposting to Instagram |
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Campaign Launch |
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Post Launch Checkpoints |
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Custom Graphic Image Ads |
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3 Graphics | 4 Graphics |
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Campaign Optimization |
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Strategy Enhancement |
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Ad Optimization |
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Ad Split Testing |
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Ad Frequency Management |
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Audience A/B Testing & Optimization |
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Lookalike Audience Creation |
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Remarketing |
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Weekly Optimization Report |
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Monthly Progress Report |
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Your program will coincide with your progress on Our Client Success Track for Home Builders.
FAQs
Ad campaigns can take 5-7 business days to be completed. This timeframe is considered from the time all required assets (images, videos, etc.) are provided to our team (not from the time the order is placed to the team, or from the time the onboarding documents are completed in the dashboard).
Once you complete your purchase, you will automatically be added as a sub-account. Then, depending on your onboarding settings, you can either automatically send the onboardings to someone on your team, or the sub-account business owner to be filled out.
Both are charged on the same day when purchasing the service.
For PPC campaigns there is usually a 1-2 week gap from the day you purchase the campaign, to the day it actually goes live. This is the time it takes for our team to build out the entire campaign.
So, for your second month’s recurring payment we delay that, so you get the full 30 days of service for your month one’s payment.
So, as an example, if you purchased services on the 1st of the month, you would pay for both the setup fee and month one’s service fee.
Then if we finish the campaign buildout on the 14th of the month (2 weeks later), your second months’ maintenance payment would be billed on the 14th of the following month, 30 days apart from the initial day the campaign went live.
For an active campaign, each revision request can take up to one business day depending on the request. This means that if a request is submitted within business hours (but not towards the end of the business day), then the request should be completed the following business day. If the request is received outside of business hours (even if it’s on the business day), the request may take up to the day after the following business day to complete.
Maintenance and optimizations are performed a minimum of once a week. When we implement changes to a campaign, those changes will need time to run before we can judge their performance. Be aware that changes early on in a campaign will reset the learning phase and it’s as if the ads started running from scratch when those changes are made. Please note that we need to give ads time to perform. Sometimes campaigns perform outright, but other times they can take a bit of time to hit a good stride. This is especially true for accounts that have never advertised before.
All instructions for providing access will be provided in the onboarding phase after the service has been purchased. You will receive step-by-step instructions on how this is done.
Yes, for sure! We recommend having your personal profile added to your client’s business manager so you can monitor progress accordingly.
As part of our Facebook Ads fulfillment services, we offer weekly optimization breakdowns which are sent to you in our communications platform. Besides that, we have the dashboard available to you and your clients 24/7 (the dashboard’s purpose is to replace many of the needs of actual reporting). If you need any type of other data, you or the client would need to visit the Facebook Ads accounts on your end to see that data.
The number of campaigns, ad sets, and ads is limited by the tier purchased for the specific client. Tier limitations are displayed in the store. If you need an additional campaign/ad set/ad for the account that falls outside of the tier limitations, you will need to upgrade the subscription.
We will continue working on the account until the end of the current billing cycle.
When services for Facebook Ads are canceled, you can expect our work to continue on the account as long as our Facebook Ads team still has the necessary access.
No, unfortunately, funnels are not part of the setup fee and we do not offer funnel building services. It is not mandatory to use a funnel with a Facebook Ads campaign, however, in most cases, we do recommend utilizing one as a landing page.
Hire Someone For Your Facebook Ads Management Services
You lack time to learn Facebook ads.
Don’t have time to learn Facebook ads? Hiring an expert is the perfect way to get your feet wet without wasting money. (Plus, they’ll do a better job than you could anyways). However, if you’re going to hire someone, it’s essential to know who they are and what they’re doing with your account.
- First of all, make sure that they specialize in advertising on Facebook (which isn’t the same as having expertise in other areas of digital marketing like SEO or email). The Facebook algorithm changes constantly, and it can be difficult for anyone but an experienced Facebook advertiser to keep up with best practices.
- Check out their past results too! You should see their case studies and testimonials before deciding whether or not to work with them. If there’s nothing available online, ask them for some examples directly—a professional agency won’t hesitate to show off its portfolio of clients’ successful campaigns.
You don’t know what to test on Facebook advertising and what to try next.
Testing is important. You need to see what’s working and what isn’t. Where do you need to start? What are the most important things to test?
First off, there are three main areas of testing on Facebook Ads: your audience targeting, ad copy and images, and landing page or website. You probably figured this one out yourself already. But which ones are most important?
I’d say it’s a tie between your audience targeting and your ad copy/images. I’ve seen companies get incredible results by changing their audience targeting, but I’ve also seen companies do amazing things by tweaking their ad copy/creative content (copy/images). And then we got ten times more leads by changing our landing page. All three areas have the potential for improvement and tremendous upside if improved correctly!
You’ve tried running Facebook ads independently but didn’t get the expected results.
If you’ve ever tried running Facebook ads on your own, you may have noticed that it’s a complex and powerful tool that allows you to reach various audiences with your message. However, creating the right audience, testing different ad designs, and creating compelling ad copy are time-consuming and difficult. Even if you get those things right, poorly designed landing pages will hurt your conversion rates.
The best way to ensure that your ads are successful is to hire an agency or consultant with experience in running Facebook ads, which can help guide you through the process to minimize costs while maximizing impact.
You’d like to scale up your Facebook advertising.
You’re in luck if you’re ready to scale up your Facebook advertising efforts. Hiring a professional means that you’ll be able to reach more people with your ads and thus reach your audience more effectively and with more frequency.
It also frees you up to focus on other things. You could work on increasing conversions or writing the perfect landing page, and you could focus on marketing activities like building email lists or search engine optimization (SEO). Or maybe you have plans that don’t involve marketing at all!
Hiring a professional to handle your Facebook advertising can save you a lot of time and money in the long run.
Being an entrepreneur is tough, and you’re probably spread pretty thin. However, you can’t ignore your Facebook advertising because it’s a crucial part of your business.
Hiring someone to manage all of your Facebook advertising campaigns will save you a lot of time and money in the long run. This person will be able to help optimize your campaigns so that they are performing as well as possible and at their lowest cost-per-conversion, giving you the best return on your investment.
On top of optimizing and improving the performance of your ads, this person would have time to come up with unique strategies for creating new ads and targeting new audiences based on what is already working for your company. These are hard to do when you don’t have enough hours in the day or if you’re not fully trained in creating a successful Facebook ad strategy and execution. Hiring someone who has this knowledge will allow them to take over these tasks and result in better results overall for your Facebook advertising campaigns.
This will free up a significant amount of time for you to focus on other important tasks for growing or managing your business and allow you to view how it’s doing from an outsider’s perspective so that any other potential issues can be easily identified.