Fortunately, in today’s highly-digital world, most companies know the SEO should be a top-tier priority. If you don’t have the luxury of having a team of in-house SEO experts, an SEO plugin is the top choice to ensure your website is ranking high in relevant searches. There are dozens, maybe hundreds, of SEO plugins out there and it is very important to be meticulous in the one you choose.
There are two types of SEO strategies: white-hat SEO and black-hat SEO. White-hat SEO will increase your search rankings, while black-hat SEO will actually ding your site in search results, lowering your rankings. This is the core reason why it is important to know the difference between the results a paid SEO plugin will give you, versus a run-of-the-mill free SEO plugin.
The Downside to Utilizing free SEO plugins is the fact that they are typically free for a reason. We are all familiar with the old adage, “you get what you pay for.” That being said, you can typically expect to get what you pay for when you trust your SEO to a free plugin.
SEO is a major investment in many ways. It spans multiple areas of your website. From high-quality content, to page optimization, to link-building; Search Engine Optimization is truly a craft and should be executed by seasoned experts. Additionally, SEO is broken down into on-site SEO and off-page SEO, making it even more important to ensure that it is being done correctly.
Link building is a major piece of the SEO pie, both in your website’s on-page optimization and its off0page optimization. When considering choosing an SEO plugin, it is important to remember that all links aren’t created equally. Many free plugins can provide you with the volume of inbound links (meaning links that direct people to your site, increasing your rankings), but not necessarily the high-quality links that will increase your search engine rankings. Paid plugins generally focus on garnering only high-quality links. In fact, search engines give more ranking benefit to one high-quality link to your site than they do to a dozen low-quality links.
The major benefit of investing in a paid SEO plugin like The SEO Plugin, is the peace of mind that a real team of experts is on the other end working to ensure that your search marketing strategy is being done correctly and efficiently. It also must be stated that most top-tier SEO plugins are typically a very modest investment. Additionally, a paid SEO plugin typically pays for itself, tenfold, due to the fact that your company can recoup the internal man hours of having someone on your internal team having to do the SEO work that a free plugin typically can’t.
Most paid plugins are also incredibly scalable in terms of cost. Typically, a small to mid-size business can gain a great SEO strategy for a very minimal investment. However, most businesses certainly have growth as a major goal. As your company grows, you can easily scale the volume of SEO work being done. We encourage clients to think of The SEO Plugin as a partner, with the ability to grow our work alongside your business’s growth.