According to the National Association of Realtors®, 97% of homebuyers today use the internet as part of their home search.
As a home builder, it's more important than ever to have a robust online presence to reach your potential customers. But with the world of digital marketing constantly changing, it can be challenging to keep up.
The following article will cover the top five trends for home builder digital marketing in 2022.
1. Virtual Reality
Since the onset of the COVID-19 pandemic, more people are buying homes without setting foot inside.
With technological advancements, today's homebuyers are comfortable making an offer after Virtual Reality (VR) and Augmented Reality (AR) home tours alone.
As a home builder, stay ahead of the game by using 3D virtual tours and immersive online spaces to virtually transport potential buyers inside your new builds.
2. Organic Reach From TikTok and Instagram Reels
Organic reach for TikToks and Instagram Reels is lightyears ahead of Facebook and LinkedIn. The bite-size-video platforms have taken the digital marketing game by storm for businesses wishing to expand their reach without paying for social media advertising.
Showcase your beautiful new homes on these visual platforms. Film short clips highlight the home's essential features, such as the exterior, kitchen, main living spaces, primary suite, and backyard.
Set the video to a trending sound and viola! You have the potential for a viral video.
3. Visual Blogging
Blogging has long been a terrific way to provide value-added content to your audience. It allows you to establish yourself as an expert in your niche, connect with potential customers, and grow a loyal following.
Value-added content marketing remains huge in 2022 — but with a caveat. Audiences are increasingly expecting visual content. Supplement your blogs with SEO-friendly images, videos, and immersive experiences to grab and keep their attention.
4. Livestreaming
Thanks to 5G, live video is available to more viewers in high definition and at more reliable speeds than ever.
Facebook Live and Instagram Stories offer unscripted, real-time opportunities to connect with your audience, build trust, and establish a relationship.
Plan to go live on Facebook once per week to show your followers the progress on a new build or to provide a tour of a recently completed home. Hop on your Instagram stories multiple times daily to create “reality show” style documentation of the home building process.
5. Search Engine Optimization
In the digital marketing space, good Search Engine Optimization (SEO) is critical. SEO involves optimizing your website pages and blog posts with specific keywords to generate traffic via searches on Google and other search engines.
Don't neglect local SEO, which focuses exclusively on local search results, e.g., “Homebuilders near me.” Optimizing your Google Business Profile helps you rank locally and enables you to land on Google Maps.
Home Builder Digital Marketing in 2022
Don't miss out on the opportunity to reach your customers where they are: online.
Website Marketing Pro specializes in home builder digital marketing to keep your business on the cutting edge and increase your ROI.
Contact us today to learn how we can create a winning digital marketing strategy for you.
