If you’re looking for traffic to your real estate website, you better be ready to offer something different than you’re probably offering now.

50% of real estate website traffic goes to the portals Zillow, Trulia, realtor.com, or Homes.com. 15% of the traffic goes to the big guys Keller Williams, etc. But here’s the good news. 35% comes to individual brokers, independent brokers, etc.

So what do you need to do to earn some of that traffic? Your website will have to be unique, and it will need to stand out from the crowd.

Are you interested? Read this week’s article “How to Drive Traffic to Your Real Estate Website” from Inman.

From a marketing perspective, if your marketplace offering is not remarkable it is invisible, loosely quoted from Seth Godin, Purple Cow.

Thus, if you have one of the two million or so IDX sites cranked out by some shop calling it custom because you got to pick out a color scheme and put a picture of your head somewhere — you are invisible.

I suggest that you choose your specialized market niche first and design your website offering built solely around that market segment’s exacting desires second. I’ll discuss several reasons why.

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