Real Estate Marketing Tools, Tips, and Strategies

There are some great resources to learn from and use at no cost — the trick is knowing where to look. In this guide, I’ve rounded up resources from my library and from others that will help you get your marketing strategy and efforts off the ground with little or no cost.

  • Become the Historic Home Specialist in Your Market Area

Become the Historic Home Specialist in Your Market Area

Despite the pandemic wreaking havoc across almost every conceivable industry throughout 2020, the housing market continued to boom. The year nobody wants to remember was actually a record-breaking year for real estate agents, with this trend predicted to continue for 2021. Standing out as a real estate agent, especially in competitive locations, is no easy feat.

  • digital marketing strategies

Digital Marketing Strategies To Give Your Real Estate Business A Boost in 2022

To say that 2022 has been a challenging year for real estate would be an understatement of the highest order. As a business that relies heavily on face-to-face interactions with potential clients, the real estate industry has been significantly affected by the COVID-19 pandemic. With stay-at-home orders and social distancing protocols being strictly implemented in

  • Prospects and Clients

How to Get Your Prospects and Clients to Operate on Your Terms

The average person gets interrupted every 8 minutes. It's no secret that time management is difficult. Real estate agents are no exception. One of the biggest challenges real estate agents has controlled their time. Week after week, we work days, evenings, and weekends. I remember having to show homes to a first-time buyer during my

  • real estate niche marketing

Real Estate Niche Marketing: Boost Earnings [+ 8 Lucrative Niches]

According to SmallBizGenius, a whopping 87% of homebuyers turn first to a real estate agent; but only 68% of these individuals choose the first real estate professional they interview. Real estate remains a highly competitive sector. As of 2020, over 2 million real estate agents serve the US alone. To have the edge over this

  • web presence

Why Every Realtor Should Have a Strong Web Presence

Increase your visibility in your community Imagine you're a buyer looking for an agent. Where do you look? In the wake of the pandemic, the world has moved even more into the digital age. As the world changes post-COVID, it's more imperative than ever; realtors ® have an established web presence. Even more

  • cultivating relationships

Realtors: Cultivate Relationships With Clients Through Various Stages

Learn how to cultivate your relationship with your client today! You have a client lead, but where do you go from there? Cultivating relationships with future and past clients is 90% of making the sale. Ultimately, people want to buy houses from someone they personally know, like, and trust. Most salespeople are natural

  • Effective Real Estate Marketing Ideas

8 Effective Real Estate Marketing Ideas You Need to Know

Over 87 percent of home buyers use a real estate agent to find their house. While the market is full of potential clients, it's also full of competition. A real estate agent can never market too much, from thinking outside the box to traditional routes. Do your best to stand out with these real estate

  • sphere of influence marketing

Sphere of Influence Marketing: The Ultimate Guide

Do you have an SOI? Really? This concept is difficult for me to grasp. I spend most of my time in front of a computer screen, and most of my interactions with others are on LinkedIn. But, I'm not a Real Estate Agent, I'm a Marketing professional, and we don't always think the same. A