About 80% of new leads never turn into sales. Meanwhile, 96% of the people who visit your site aren't ready to convert. Your business may never grow if you're not marketing new construction homes correctly.
Here are three simple strategies to help market your newest construction homes. With these tips, you can start generating fresh leads and sales. Then, you can get ahead of competitors to begin building your business!
Get started with these three construction marketing tips today.
1. Create Quality Blog Content
Blog content and search engine optimization (SEO) can help you attract more people to your website. As more people visit your site, they can learn more about your construction homes. Then, you can use forms on your site to capture fresh leads.
Nearly 70% of online experiences start on a search engine. However, fewer than 1% of Google users check the second page of search results. Without top-of-page rankings, potential clients might not find your website.
SEO can help you rank at the top for relevant searches. For example, your blog content might appear when someone searches for “new construction homes” on Google.
First, gather keyword research to determine what queries your ideal customers are typing into Google. Then, create content based on their queries. Show clients you're able to answer their questions.
Make sure your website is fast, mobile-optimized, and user-friendly as well. Google will review the user experience on your site before determining your rankings, and it will examine the mobile version of your website first.
Keep creating blog content throughout the year to improve your rankings. Otherwise, claim your Google Business listing to appear in front of clients online.
2. Design Display Ads
You can also reach clients on search engines and other websites with pay-per-click (PPC) advertising. You can use Google and Facebook Ads to get started.
Use display ads to show off photos of your new construction homes. When the client clicks on the ad, they'll reach a landing page on your website. Then, they can fill out a form on the page, allowing you to generate fresh leads.
3. Stay Social
Social media marketing is another effective way to reach your ideal customers online.
Create a social media marketing calendar and post yearly photos of new construction projects. You can also use Facebook Ads to create social media ads to appear in front of ideal clients.
As people begin commenting on your posts, make sure to comment back. Answer their questions to help them feel more comfortable with your brand.
Once you begin using these marketing strategies, review the data from your efforts. Determine which posts help you generate the most engagement. Then, use your data to develop a more robust marketing strategy in the future.
Attract New Clients: Start Marketing New Construction Homes Today
Don't miss the chance to attract new clients to your brand. Instead, start marketing new construction homes using these three simple strategies. With these tips, you can build your business to the top!
You don't have to develop your construction marketing strategy alone, though. Help from an experienced agency will ensure a more substantial ROI.
Contact us today to learn how we can help your business grow.
