Did you know that, in 2020, 5.64 million homes were sold in the U.S.? If you're in real estate, then you've chosen the right field. The question is, how do you turn your portion of that pie into new leads in real estate?
The answer is, “Go digital.” There's no way around it. You must launch a digital marketing campaign. And, although it will be multi-faceted, it won't be impossible.
Below, we've outlined some of our insights that will help you break out of the crowd, get noticed, and see people flow further down the sales funnel than ever before.
Email Marketing
Email marketing is not dead in the water. Last year, companies that used segmented email marketing campaigns claimed a 760% increase in revenue. In our eyes, it's a potent real estate agent direct response marketing tactic.
With segmented marketing, you divide your subscribers into smaller groups based on set criteria. Then, you email them tailor-made marketing materials to take them further down the sales funnel.
Here are the important elements of an effective email marketing campaign.
Catchy Headlines
You have a matter of seconds to catch your lead with the subject line of your email (before they move you straight to trash). Remind them why they showed interest in you at all.
Title it, “More Information on 123 Jackson Place,” or “Here Are Your Neighborhood Comps.” Make your headlines catchy; make them grammatically precise; write them in title case like the headline of an article.
Keep It Simple
If someone's reading your email, hooray! However, they're probably doing it while they're busy at work. So, they're not going to read a ten-page dissertation.
What they will read is a message that doesn't even require them to scroll down the page. Keep your message short, colorful, and intensely direct.
Call-to-Action (CTA)
Even though you've created short, direct, and colorful content, it's still probable the recipient is only going to scan your message.
As they're scanning, draw their eye to a CTA. Create a button underneath your content to draw the reader to a product or service page on your site.
Web Design
Now that your email marketing campaign has successfully landed you more real estate leads make sure you're giving them something beautiful to look at. This is all part of your direct response marketing plan and will help you get more leads in real estate.
Here are the musts for a Realtor's website:
- Fast load times
- Intuitive navigation
- Simple blocks of text
- Featured listings
- Regular listings
- Agent listings
- Neighborhood profiles
- Contact Us page
- Blog
Company Blog
Start a blog, you say? But I'm not a writer! You may not be a descendant of Ernest Hemingway, but we bet you can string 500 words together. We also know you have a lot to offer your clients.
Your blog will demonstrate your authority in the field and offer them real insights. Teach them how to stage a house. Inform them when it's time to call a Realtor. Show them how neighborhood comps work.
In your weekly schedule, set aside one hour to jot down something you'd like to share with your prospects, leads, and clients. Then, post it to your company site. It's a surefire way to get noticed by Google (if your SEO is on point) and show clients you have a lot to offer them.
Search Engine Optimization (SEO)
What, precisely, is SEO, and how do you get it “on point?” It stands for search engine optimization. SEO is all about getting your page to the top of the Google results when someone types in “Realtor near me” or “best real estate agents in Cedar Grove.”
A large component of on-page SEO is the inclusion of appropriate keywords. You want to include the words people are typing into Google when they hunt for a new Realtor, resource, or information.
There's also off-page SEO. This gets your business noticed on other people's sites and then draws them back to your website or landing page.
So, it's a multi-faceted endeavor. This is another reason why blogs are so helpful. You can sprinkle in organic keywords in places you couldn't otherwise throughout your website.
After your article titled “How to Find the Best Realtor,” you can write, “This Season's Top Ten Paint Trends.” Without your blog, it would be difficult to place the keyword “paint trends” on your website. But, now, you stand the possibility of drawing in a long list of new leads.
Social Media Marketing
The average person spends over two hours a day on social media. And, if you believe the numbers, close to four billion people use social media.
Now, we're talking about four billion people spending two hours a day on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more. Even amidst all the competition in your field, those numbers still give you pretty good odds of being found online.
You may not need someone in Sri Lanka to give you a like. But, you see how quickly things go viral out on Twitter, LinkedIn, or Facebook.
There's no beating around the bush. You have to get out there on social media and start marketing your business. This is one of the best avenues for real estate marketing because beautiful home photos will easily stop people in their scrolling tracks.
Post before and after photos. Post stunning curb appeal photos. Post pictures of your latest client's sparkling kitchen. Honestly, any Realtor who's not engaging in social media marketing has turned the faucet off on a waterfall of real estate leads.
The Best Leads in Real Estate
And there you have it! You won't just garner new leads with these tactics. You'll gather up the best leads in real estate. As you start to market this way, you'll find more and more people are following through to your site, scheduling consultations, and signing on the bottom line.
When you're ready to amp up your email marketing campaign, dress up your website, and get noticed out there on Google, we encourage you to reach out to us. Together, we'll amp up your SEO, boost your online reputation, and help you convert traffic like never before.
Need more local marketing tips? Check out The Essential Marketing Guide for Real Estate Professionals
