Were you working in Real Estate when you manually collected buyer insights? It doesn't seem that long ago, but times have changed considerably. Because most shopping for Real Estate is done online, much of the data is available online as well. Do you remember the Willie Sutton quote, "I rob banks because that's where the
Data aggregators run the world. The world of local search, anyway. Data aggregators supply information to major search engines like Google, which means that having good business listing info on data aggregators can help it get right on Google. These aggregators have built massive business databases from valuable listing sources like yellow page directories, phone
Listings for local SEO To rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business. The more accurate and consistent data there is about your business across the web, the more search
It does no good for me to tell you that you need to employ Digital Marketing and then not offer some actionable information. So, yesterday I referred an article to you that discussed the Why of Digital Marketing and today I’m sharing some How. In our technology-driven marketplace, there are new ways daily to take
How do you market yourself or your company? Are you still cold calling? Yellow Pages? Direct mail? I owned a Handyman franchise back in 2003, and all we had to do was place a nice display ad in the Yellow Pages, and we had plenty of business. The digital marketing we did was to list
Is there a difference between selling real estate in Sydney, Australia, and North Carolina? I don't think so either. That's why I am recommending this article from Elite Agent - "10 principals (and tools) for agents will make you better at digital marketing" by Samantha McLean. She is the Managing Editor at Elite Agent Magazine.
Digital Marketing, Internet Marketing, or Website Marketing? They've all been used over the past few years, but today, Digital Marketing seems to be the winner. Whatever you call it, it's a crucial part of your business's success. What is important? It's really easy to get sucked into the latest thing and stop doing what has
How many Social Media accounts do you have? How often do you post on each of them? Social Media works, but only if you work it. We all know that Facebook only shows the content you post to a very limited portion of your followers and, there are literally hundreds of others who would read
Forbes covers 5 digital marketing ideas that guide you to analyze how your marketing efforts impact ROI. If you are not carefully tracking your marketing costs and putting them up against the return on your efforts, you are looking for trouble. Tracking digital marketing efforts is not easy because tracking a prospect from initial contact
Sig Ueland of PracticalEcommerce provides 11 YouTube Channels you can use to supplement your digital marketing education. I subscribe to most of these and listen on a fairly regular basis. Because my primary focus is on SEO, I don't miss Josh Bachynski show each week and I recently started following Jay Baer as well. I
