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You’re in the Digital Marketing Business: Making it in the Digital Age

The digital era has revolutionized almost every aspect of life. The way we communicate, shop, get around, navigate, and educate ourselves has all been flipped on its head. And it’s all to do with technology. Indeed, adults in America are known to now spend 11 hours per day looking at a screen! Computers, smartphones, and

How to Create a Facebook Page forReal Estate Marketing & Farming

I can't tell you how often I'm asked for help with an agent's social marketing strategy. Since my advice is the same 98.6% of the time, I thought I'd share it here and then point to this post when the question arises. For those of you who believe you can offer your services at a

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5 Tactics That Get Prospectsto Trust Your Real Estate Website

Nothing builds trust better than reviews and testimonials. So how do you make that happen? Ask. The absolute best time to ask a client for a testimonial is right after you've done something for them. Visit them at their new home shortly after they've bought or sold. Then ask if you can publish that testimonial

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Real Estate Farming: How to Choose & Dominate a Farm Area

As a real estate agent, I'm pretty sure you're aware of farming, but I'm astonished at the number of agents I encounter that do not follow the practice. Let me try to make a comparison. In the multi-family housing market, your property competes against nearby properties. For example, if I search for "apartments in Pittsburgh,"

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How to Rake In The LeadsWith Your Real Estate Website

Why do you have a website? If you're a real estate agent, I hope the answer is to generate leads. So how is it performing? Are you getting all the leads you want/need? If the answer is no, why not? I've just read one of the most comprehensive articles I've ever seen regarding how to

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How to Avoid Having an Ugly Website

Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website. Website content needs to be geared toward making the consumer want to interact and engage with it. So, let’s take a look at what not

6 Fun Ways to Stand Out WithYour Clients During the Holidays

Have you ever wondered how the tradition of sending greeting cards at this time of year began? I don't know, but if I were to guess, it would be to touch base with family and friends we've not been in contact with for some time. Well, guess what? It's also a great time to reconnect

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