Being a real estate agent is hard work. It takes years of experience to get to the top of your game, and content marketing can be one of the most powerful tools in your arsenal for getting ahead.
But content marketing for real estate has changed drastically over the last few years. Gone are the days when content was just a passive tool for building awareness and leads. Content can now be used to generate sales, leads, and revenue.
This guide will walk you through content marketing ideas that real estate agents can use right away to avoid getting left behind in the content marketing revolution.
What Is Content Marketing?
Before we get to content marketing ideas for real estate agents, let's start with a quick content marketing 101, so you understand what it is and why it matters.
Content marketing uses content (text, images, video) on sites like your website or social media channels to attract customers.
Content has been used for years by big brands in traditional advertising campaigns. Still, now that content can be shared easily online through blogs and social media posts, these same strategies are available to small businesses. By creating quality content that serves your target market, you build trust, which leads to more sales.
The Pros of Using Content to Grow Your Business
If the content were just about brand awareness, then content marketing wouldn't be very effective. But content also has the power to generate leads, improve SEO rankings and increase conversions.
It's all about having a content plan that guides your efforts each month, so you get results instead of wasting time creating content for no reason. The following are the pros content marketing has for real estate agents.
Generates Leads and Sales: The content that performs the best is content that inspires action and gets your audience to take the next step. If the content is focused on generating leads and sales, your content will be stronger than content created with a clear goal in mind.
Improves SEO Rankings: Content marketing helps you rank higher in search engine results, driving more traffic to your site (which means more opportunities for lead generation).
Build Trust: Content that is well researched and provides value establishes a connection between you and your customers. As they get to know, like, and trust you more, they're going to be more likely to do business.
Easy to DIY: Content marketing is easy to do even if you don't have a content team. You can easily create content with your smartphone or computer and distribute it on the web, where people are looking for information now more than ever before.
Scalability: Once the content is created, it can be repurposed and distributed over and over again. This saves time because you don't have to keep reinventing the wheel every month.
Types of Content For Real Estate Agents
Now that you know the benefits of content marketing for your real estate business let's go over some content types and ideas. You'll learn how to use each type effectively, so new leads come knocking at your door every day.
Blog posts
These are some of the essential content types to have on your site. Your blog is a place where you can establish yourself as an expert in the real estate industry. It's filled with information about buying, selling, and investing in properties.
When writing blog posts, make sure that they are long enough (at least 500 words). Search engines like Google rank sites higher when content is long.
Video
Videos are more popular than ever. People love content that is visual and entertaining. So a video content marketing idea can be a great way to engage your audience.
When videos explain something clearly, people prefer it over text content. You don't have to spend as much time understanding the message being conveyed by watching a video compared with reading an article or blog post about it.
One of the best ways for real estate agents to use videos in their content marketing strategy is through tutorials on YouTube.
Infographics
These are great for social media because they're easy to share, which builds brand awareness through earned channels. Plus, infographics drive more traffic back to your site than any other content type. This is why using infographics in content marketing is a good idea if you want results.
Newsletters
Newsletters are content that you deliver to your audience regularly. You can write about the same topics every month or change it depending on what people want to read about.
The important thing is to make sure they're actionable and provide value, so readers know exactly how to use them in their life right away. If the content isn't practical, it won't be shared as much, which means fewer leads.
Listing Syndication
Listing syndication content marketing is good for real estate agents because it's low cost and highly targeted. You can create content about listings in specific areas or post content on third-party sites like Craigslist and Zillow to drive traffic back to your site, where you can convert them into leads.
Content Marketing Ideas for Real Estate Agents
Now that you know the content types let's cover content marketing ideas. These will help get your creative juices flowing so you can develop content that your audience wants to read about.
List Content
You can use this content strategy to create a list post and publish it on different sites like Medium and LinkedIn Pulse. These are places where people go for advice and information related to real estate investing.
How-to Content
This type of content is trendy because it gives readers the tools they need to accomplish their goals. For example, you can explain how to buy a house in a foreign country. Or write about the best neighborhoods to invest in based on price and amenities.
Review Content
You can compare different products from companies like Redfin or Zillow, so your audience knows which real estate website is better for buying houses online. This content can also be used to compare different real estate agents in your area.
Testimonial Content
Testimonials are content that you create around customer reviews. You can then post them on your site or link back to the source, which helps establish credibility and trust with potential leads.
Excel at Content Marketing for Real Estate
Like content marketing for real estate agents, content marketing ideas are important because they help build credibility and trust with your audience. With content like this, creating content that people want to read about will be no problem.
Are you ready to start content marketing for real estate agents? If so, we can help you to get started. Check us out for tips that you can use to build a well-rounded content strategy.
Need more local marketing tips? Check out our entire Guide to Local Marketing for Real Estate Professionals
