By 2022, video content will account for about 80% of all web traffic. Why not use that to your advantage? By creating stunning real estate videos, you can draw in buyers and make a sale!
Real estate video marketing is a great way to expand your reach, generate fresh leads, and improve your ROI. Before you start creating videos, however, you'll need a plan.
Otherwise, your videos might fail to show off your stunning listings!
Here are seven tips you can use to attract clients with your real estate videos. With these essential real estate marketing tips, you can boost business and step up sales.
Eager to get started? Read on to learn more!
1. Have a Plan
Before anything else, it's important to have a plan of attack. Otherwise, you'll fail to create a real estate video marketing strategy designed to accomplish your goals.
What are your goals, anyway? Are you trying to sell more properties? Do you want to attract more people to your website?
Maybe you want to generate brand trust and loyalty. Either way, the type of real estate video marketing content you create can help.
Before you start rolling footage, consider the type of video you want to create.
A few examples include:
- Property listings
- How-to guides
- Listicles
- Agent profiles
- Customer testimonials
- Market updates
- Question and answer interviews
- Suburb/location profiles
- Behind-the-scenes
- Agency profiles
- Branding videos
- Fun social media videos
Consider your goals and the message you're trying to send. For example, maybe you want to boost brand trust by building your professional reputation. Customer testimonials are a great way to get new clients to trust your agency.
In fact, about 93% of customers will read reviews to determine a local business' quality. If a homebuyer is stuck between you and another real estate agent, reviews can make the difference.
Do you want to draw more people to your listings? Stunning aerial videos or inside tours are a great way to spark intrigue! Then, you can use a call-to-action to encourage potential buyers to schedule a tour.
Write a Script
Once you determine what type of real estate agent video, you want to create, consider creating a brief script.
A script will keep you organized and on-focus. Don't forget to keep your goals in mind as you draft your script.
You don't have to write every word. Instead, consider creating an outline to follow. As you start creating your video, you can determine how to fill in the gaps.
If you're creating listing videos, don't forget to highlight the property's unique features. Focusing on the property's value will help it stand out.
2. Add a Human Touch
It's important to remember that buying or selling a home is a personal experience. Who are you trying to reach? What do your customers care about?
Make sure to keep your customers in mind as you create your real estate videos. Otherwise, you might struggle to connect with them on an emotional level.
Storytelling is a great way to connect with your audience through real estate video marketing.
For example, let's say you're targeting families. You can show them a happy family making memories in their new home.
Adding a personal touch to your videos can help you draw in business.
3. Love the Lifestyle
One of the best ways to utilize video marketing in real estate is to sell a lifestyle, not a property.
What life could your buyers experience firsthand if they moved into your listing? What amenities can they enjoy? Is there a park nearby for the kids, great schools, and entertainment venues?
Think about the lifestyle you're trying to sell. Do you want to focus on being family-friendly or living in luxury?
Either way, showcasing that lifestyle in your videos can help you draw customers in.
4. Boost Your Brand
As you use these real estate marketing tips, don't forget to consider your brand.
Your brand will set you apart from other real estate agents in the area. Without a distinct brand, customers might fail to differentiate you. They might feel more impressed with another brand instead.
You can add your brand by including your logo at the beginning or end of the video. You can also place it in the bottom right-hand corner. Your brand colors, tone, and voice can help as well.
5. Build Trust
Don't forget the importance of building brand trust with your audience. One of the most effective ways to build trust with real estate video marketing is through testimonials.
Speak with one of your happy customers about their experience buying or selling their home. You can either create an interview- or storytelling-style video. Either way, their first-hand account can help you draw in new clients.
Post your video on your social media accounts and website. When potential buyers are on the fence, they'll recognize buyers just like them, trust you!
6. Keep It Short and Sweet
As you use these real estate marketing tips, make sure to keep your video short and sweet.
A long-winding video could cause clients to lose interest. Instead, make sure your video maintains focus.
You can cut away dead air during the video's editing process. Make sure to use transitions to ensure the video flows. Otherwise, awkward “ums” or gaps could become a distraction.
7. Optimize for SEO
As you start using video marketing in real estate, don't forget about local search engine optimization (SEO).
SEO makes it easier for potential clients to find your video content on search engines like Google. The easier you are to find, the more likely they'll learn more about your agency.
You can research which keywords to use within your content using Google Trends or Keyword Planner. Use location-based, long-tail keywords to attract high-quality leads to your site!
Reel in New Clients: 7 Tips for Effective Real Estate Video Marketing
Ready to reel in new clients and start boosting your real estate business? With these seven real estate video marketing tips, it's easy! Start generating a buzz around your listings with these tips today.
Need help in generating more business? A digital marketing strategy can make all the difference.
Contact our team today to get started.
Need more local marketing tips? Check out The Essential Marketing Guide for Real Estate Professionals
