I must admit, I’ve not yet jumped on the video marketing bandwagon. I just haven’t figured it out yet. But, that doesn’t mean it’s not a good idea.
When I’m scrolling through Facebook, video is what captures my attention. I spend a fair amount of time in YouTube; I find video podcasts more engaging. So it’s probably true, I probably should join the crowd and start in the coming year. Sometimes it seems that just as I learn one technology I need to learn another.
Anyway, I found “Video Marketing: Why You Need to Use It in 2019” by Marie Singer at Market Business News and enjoyed it. It’s short and to the point and I found it well worth my time. Hope you will too.
Digital marketing is evolving constantly. There are new instruments you can now use to boost exposure and connect with the audience. At the same time, older instruments are being improved upon and used in different ways. You can see these changes happening with social media marketing, influencer marketing, and even search engine optimisation, or SEO, and email marketing.
The one digital marketing tool you don’t want to neglect as we get closer to 2019 is video marketing. Video content is taking the centre stage in today’s digital marketing landscape. More brands and businesses use videos to communicate their key messages effectively. You can too. In fact, there are a number of reasons why video marketing is something you want to add to your digital marketing strategy for 2019.
Whether you are a small business trying to reach a local market segment, or a big enterprise wanting to expand your reach, video marketing is one of the best tools to use. There is a simple reason behind this fact: people (the audience) are more likely to enjoy video content than ever before.
There is no doubt that video is the digital marketing instrument to use in 2019. If you haven’t been using video content and integrating these strategies into your digital marketing efforts, now is the perfect time to start. Find key messages to convey, produce great videos that the audience will love, and let video marketing take your brand and business to the next level.
Need more local marketing tips? Check out our entire Guide to Local Marketing for Real Estate Professionals